LEADER 03020nam 2200553 450 001 9910795961403321 005 20200520144314.0 010 0 $a9781118419120 010 0 $a111841912X 035 $a(MiAaPQ)EBC7103637 035 $a(CKB)24989498100041 035 $a(NjHacI)9924989498100041 035 $a(MiAaPQ)EBC1443894 035 $a(JP-MeL)3000110732 035 $a(Au-PeEL)EBL7103637 035 $a(OCoLC)1347023464 035 $a(EXLCZ)9924989498100041 100 $a20130702h20142014 uy| 0 101 0 $aeng 135 $aur||||||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aHealth communication $efrom theory to practice /$fRenata Schiavo 205 $aSecond edition. 210 1$aSan Francisco :$cJossey-Bass,$d[2014] 210 4$d2014 215 $a1 online resource (656 pages) 225 0 $aJossey-Bass public health ;$v217 300 $aIncludes bibliographical references (p. [539]-592) and indexes 320 $aIncludes bibliographical references and indexes. 327 $apart one. Introduction to health communication -- part two. Health communication approaches and action areas -- part three. Planning, implementing, and evaluating a health communication intervention -- part four. Case studies and lessons from the field. 330 $a"Now in its second edition, Health Communication: From Theory to Practice provides a comprehensive introduction to theory, intervention design, current issues, and special topics in health communication. The book also represents a hands-on guide to program development, implementation, and evaluation. This second edition further emphasizes the importance of a people-centered and participatory approach to health communication interventions, which takes into account key social determinants of health as well as the interconnection of various health and social fields. While maintaining a strong focus on the importance of behavioral, social, and organizational results as key outcomes of health communication interventions, this second edition also includes new or updated information, theoretical models, resources, and case studies on health equity, urban health, new media, emergency and risk communication, strategic partnerships in health communication, policy communication and public advocacy, cultural competence, health literacy, and the evaluation of health communication interventions"--$cProvided by publisher. 606 $aCommunication in medicine$zUnited States 606 $aHealth planning$zUnited States 606 $aHealth promotion$zUnited States 615 0$aCommunication in medicine 615 0$aHealth planning 615 0$aHealth promotion 676 $a610.1/4 686 $a498$2njb/09 686 $a610.1/4$2njb/09 700 $aSchiavo$b Renata$01579221 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 912 $a9910795961403321 996 $aHealth communication$93859110 997 $aUNINA