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100   $a20230120d2014      uy             0
101 0 $aspa
135   $aurcnu||||||||
181   $ctxt$2rdacontent
182   $cc$2rdamedia
183   $acr$2rdacarrier
200 10$aComunicacion estrategica $ey su contribucion a la reputacion /$fPaul A. Argenti ; prologo de Jose Luis Gonzalez-Besada
210  1$aMadrid, Espana :$cLid Editorial Empresarial S. L.,$d[2014]
210  4$dİ2014
215   $a1 online resource (455 pages) $cillustrations
225 1 $aColeccion Accion empresarial
311   $a84-8356-937-X 
320   $aIncludes bibliographical references and index.
410  0$aColeccion Accion empresarial.
606   $aBusiness communication
606   $aCommunication in management
606   $aPublic relations$zSpain
615  0$aBusiness communication.
615  0$aCommunication in management.
615  0$aPublic relations
676   $a658.45
700   $aArgenti$b Paul A.$0510267
702   $aGonzalez-Besada$b Jose Luis
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910795789503321
996   $aComunicacion estrategica$93832351
997   $aUNINA