LEADER 03401nam 22006613 450 001 9910795762303321 005 20220414080215.0 010 $a1-63742-207-5 035 $a(MiAaPQ)EBC6951278 035 $a(Au-PeEL)EBL6951278 035 $a(CKB)21502454100041 035 $a(OCoLC)1311078110 035 $a(OCoLC-P)1311078110 035 $a(CaSebORM)9781637422076 035 $a(EXLCZ)9921502454100041 100 $a20220414d2022 uy 0 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aProtecting the Brand $eBusting the Bootlegs 210 1$aNew York :$cBusiness Expert Press,$d2022. 210 4$dİ2022. 215 $a1 online resource (448 pages) 311 08$aPrint version: Hlavnicka, Peter Protecting the Brand New York : Business Expert Press,c2022 9781637422069 327 $aCover -- Halftitle -- Title -- Copyright -- Description -- Contents -- Foreword -- Preface -- Acknowledgments -- Chapter 1: State Civil and Criminal Anti-Counterfeiting Statutes -- Chapter 2: Federal Criminal Law -- Chapter 3: Using the Lanham Actto Combat Grey and Counterfeit Goods -- Chapter 4: The Material Difference: Sections 32, 43(A), and 42 of the Lanham Act and Section 526 of the Tariff Act -- About the Authors -- Index -- Adpage -- Backcover. 330 $aProtecting the Brand, Volume II: Busting the Bootlegs follows Volume I which provides a unique combination of legal and business best practices related to intellectual property protection. This second volume showcases U.S. states specific legal statues and examples related to the legal approach to counterfeiting and grey market issues. The primary emphasis is to provide advice to U.S. companies navigating the complex domestic legislation and provide a single source of reference for both law practitioners and those tasked with intellectual property rights enforcement and compliance who need to understand the applicable state legislation. Both volumes of this book are focused on leveraging trademark enforcement while also commenting on copyright and patent enforcement, establishing a framework for successful brand protection in the future. 606 $aBranding (Marketing) 606 $aBrand name products$xLaw and legislation$zUnited States 606 $aProduct counterfeiting$xLaw and legislation$zUnited States 606 $aTrademark infringement$zUnited States 606 $aGray market$xLaw and legislation$zUnited States 606 $aConsumer behavior 606 $aImitation 606 $aIndustrial property 606 $aMarketing$xLaw and legislation 606 $aTrademarks 615 0$aBranding (Marketing) 615 0$aBrand name products$xLaw and legislation 615 0$aProduct counterfeiting$xLaw and legislation 615 0$aTrademark infringement 615 0$aGray market$xLaw and legislation 615 0$aConsumer behavior. 615 0$aImitation. 615 0$aIndustrial property. 615 0$aMarketing$xLaw and legislation. 615 0$aTrademarks. 676 $a658.827 700 $aHlavnicka$b Peter$01550084 701 $aKeats$b Anthony$01550085 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910795762303321 996 $aProtecting the Brand$93808667 997 $aUNINA