LEADER 03214nam 2200409 450 001 9910795645003321 005 20220223185045.0 010 $a1-4214-3903-4 035 $a(CKB)5590000000005756 035 $a(MiAaPQ)EBC6383222 035 $a(EXLCZ)995590000000005756 100 $a20210318d2020 uy 0 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 00$aBig data on campus $edata analytics decision making in higher education /$fedited by Karen L. Webber, Henry Y. Zheng 210 1$aBaltimore, Maryland :$cJohns Hopkins University Press,$d[2020] 210 4$dİ2020 215 $a1 online resource (337 pages) $cillustrations 311 $a1-4214-3904-2 320 $aIncludes bibliographical references and index. 327 $aData analytics and the imperatives for data-informed decision-making in higher education / Karen L. Webber and Henry Zheng -- Big data and the transformation of decision-making in higher education / Braden Hosch -- Predictive analytics and its uses in higher education / Henry Zheng and Ying Zhou -- Limitations in data analytics : potential misuse and misunderstanding in data reports and visualizations / Karen L. Webber and Jillian Morn -- Guiding your organization's data strategy : the roles of university senior leaders and trustees in strategic analytics / Gail Marsh and Rachit Thariani -- Data governance, data stewardship and the building of an analytics organizational culture / Rana Glasgal and Valentina Nestor -- Data analytics and decision-making in admissions and enrollment management / Tom Gutman and Brian P. Hinote -- Predictive analytics, academic advising, early alerts, and student success / Timothy M. Renick -- Constituent relationship management and student engagement lifecycle / Cathy O'Bryan, Chris Tompkins, and Carrie Hancock Marcinkevage -- Learning analytics for learning assessment : complexities in efficacy, implementation, and broad use / Carrie Klein, Jaime Lester, Huzefa Rangwala, and Aditya Johri -- Using data analytics to support institutional financial and operational efficiency / Lindsay K. Wayt, Susan M. Menditto, J. Michael Gower, and Charles Tegen -- Data-informed decision-making and the pursuit of analytics maturity in higher education / Karen L. Webber and Henry Y. Zheng. 330 $a"This edited collection by leading data scientists and higher ed leaders explains what data analytics can contribute to improving the administration of colleges and universities. The book includes several case studies of effective data analytics as applied to the areas of admissions, enrollment and retention, student life and engagement, academic advising, and learning assessment"--$cProvided by publisher. 606 $aUniversities and colleges$xAdministration$xData processing 615 0$aUniversities and colleges$xAdministration$xData processing. 676 $a378.1/01 702 $aZheng$b Henry Y. 702 $aWebber$b Karen L. 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910795645003321 996 $aBig data on campus$93696394 997 $aUNINA