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100   $a20220712d2021      uy             0
101 0 $aeng
135   $aurcnu||||||||
181   $ctxt$2rdacontent
182   $cc$2rdamedia
183   $acr$2rdacarrier
200 00$aMarketing financial services in Sub-Saharan Africa /$fguest editors Estelle van Tonder, Danie?l Johannes Petzer and Jillian Dawes Farquhar
210  1$a[Place of publication not identified] :$cEmerald Publishing Limited,$d2021.
215   $a1 online resource (141 pages)
225 0 $aInternational Journal of Bank Marketing,$x0265-2323 ;$vVolume 39, Number 3
327   $aCover -- Guest editorial -- Building blocks of financial inclusion through customer experience value at financial touchpoints in Southern Africa -- Financial well-being of customerto-customer co-creation experience: a comparative qualitative focus group study of savings/credit groups -- Marketing bank services to financially vulnerable customers: evidence from an emerging economy -- Traditional-bank customers' digital-only bank resistance: evidence from South Africa -- The effect of nWOM firestorms on South African retail banking -- Developing corporate social responsibility in financial services.
410  0$aInternational Journal of Bank Marketing 
606   $aFinancial services industry$zAfrica, Sub-Saharan
615  0$aFinancial services industry
676   $a332.1
702   $aTonder$b Estelle van
702   $aPetzer$b Danie?l Johannes
702   $aFarquhar$b Jillian Dawes
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910795353503321
996   $aMarketing financial services in Sub-Saharan Africa$93707972
997   $aUNINA