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200 1 $aManagement control in nonprofit organizations$fRobert N. Antony, David W. Young
205   $a7th ed.
210   $aBoston$cMcGraw-Hill$dc2003
215   $aXV, 942 p.$cill.$d24 cm
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610 0 $aCosti aziendali$aControllo
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200 10$aPsychological foundations of marketing /$fAllan Kimmel
205   $aSecond edition.
210  1$aLondon, [England] ;$aNew York, New York :$cRoutledge,$d2018.
210  4$d©2018
215   $a1 online resource (485 pages) $cillustrations (some color), tables
311   $a1-138-21915-0 
320   $aIncludes bibliographical references and index.
327   $a1 Psychology and marketing: a dynamic relationship; 2 Motivation; 3 Perception; 4 Learning;  5 Decision making; 6 Consumer attitudes; 7 Personality and the self-concept; 8 Social influence.
606   $aMarketing$xPsychological aspects
615  0$aMarketing$xPsychological aspects.
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