LEADER 04576nam 22009973 450 001 9910795134503321 005 20211117142104.0 010 $a1-63742-158-3 035 $a(MiAaPQ)EBC6800559 035 $a(Au-PeEL)EBL6800559 035 $a(CKB)19410837100041 035 $a(OCoLC)1285216019 035 $a(OCoLC-P)1285216019 035 $a(CaSebORM)9781637421581 035 $a(EXLCZ)9919410837100041 100 $a20211117d2021 uy 0 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aDead Fish Don't Swim Upstream $eReal Life Lessons in Entrepreneurship 205 $aFirst edition. 210 1$aNew York :$cBusiness Expert Press,$d2021. 210 4$dİ2021. 215 $a1 online resource (228 pages) 225 1 $aEntrepreneurship and small business management collection,$x1946-5661 311 08$aPrint version: Silverberg, Jay J. Dead Fish Don't Swim Upstream New York : Business Expert Press,c2021 9781637421574 327 $aChapter 1. Great ideas become great businesses -- Chapter 2. Business planning, startup research, and feasibility -- Chapter 3. Launching a business like you really mean it -- Chapter 4. Resources and foundation building -- Chapter 5. Leadership, and how to be a great business leader -- Chapter 6. You need to learn to deal with all sorts of people -- Chapter 7. Money, investment, and partnerships -- Chapter 8. Marketing and market penetration strategies that actually work -- 1Chapter 9. Branding goes way beyond a pretty logo -- Chapter 10. Sales are your mainstays to survival and growth -- Chapter 11. Evolving your business: capitalizing on growth and change -- Chapter 12. Operating your business -- Chapter 13. Dealmaking in your favor -- Chapter 14. Communications, networking, and playacting -- Chapter 15. Business is a game best played to win -- Chapter 16. Creating value and net worth -- Chapter 17. Exit strategies: getting out with money in your jeans -- Chapter 18. We are only human: stories from the trenches. 330 3 $aBusiness academia offers an excellent entrepreneurial foundation. Ten reality sets in. This book bridges the gap between academia and real business, to counsel by example, and to deliver timely, actionable recommendations to capitalize on opportunities, or to sidestep hidden business grenades. Advice is best delivered by those who have successfully walked the entrepreneurial trail, but not without incurring some scars along the way. That's us. For the university instructor or professor, this book adds another dimension to what is being taught, and facilitates the lecturers' ability to convey important business lessons in bite-size morsels. 410 0$aEntrepreneurship and small business management collection.$x1946-5661 606 $aEntrepreneurship 606 $aNew business enterprises 606 $aSuccess in business 610 $aBusiness. 610 $aStart-ups. 610 $aMinimum viable product. 610 $aExit strategy. 610 $aAdvisers. 610 $aAdvisory board. 610 $aDeal making. 610 $aEntrepreneurs. 610 $aSales. 610 $aCustomers. 610 $aBoot strapping. 610 $aFunding. 610 $aElastic ethics. 610 $aInvestors. 610 $aSocial responsibility. 610 $aCommunications. 610 $aPartners. 610 $aCompetitors. 610 $aMarketing. 610 $aInternational deals. 610 $aDomestic markets. 610 $aAssets. 610 $aSoft assets. 610 $aData rooms. 610 $aBusiness plans. 610 $aMarkets. 610 $aValue propositions. 610 $aRevenue models. 610 $aBranding. 610 $aPromotion. 610 $aBusiness ethics. 610 $aEntrepreneurship. 610 $aBusiness strategies. 610 $aBusiness advice. 610 $aSuccess. 610 $aDealing with challenges. 610 $aAcademic business gap. 610 $aBusiness stories that teach. 610 $aBusiness life lessons. 615 0$aEntrepreneurship. 615 0$aNew business enterprises. 615 0$aSuccess in business. 676 $a658.421 700 $aSilverberg$b Jay J$01476209 701 $aMcLean$b Bruce E$01476210 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910795134503321 996 $aDead Fish Don't Swim Upstream$93690713 997 $aUNINA