LEADER 01284nam 2200421 450 001 9910795081503321 005 20230809234344.0 010 $a1-78743-506-7 035 $a(CKB)4340000000203287 035 $a(MiAaPQ)EBC5047020 035 $a(EXLCZ)994340000000203287 100 $a20171017h20172017 uy 0 101 0 $aeng 135 $aurcnu|||||||| 181 $2rdacontent 182 $2rdamedia 183 $2rdacarrier 200 00$aBranding in the era of Web 2.0 (and beyond) /$fguest editors, David Taylor and Iryna Pentina 210 1$a[Place of publication not identified] :$cEmerald Publishing Limited,$d2017. 210 4$dİ2017 215 $a1 online resource (93 pages) $cillustrations, tables 225 0 $aJournal of Product & Brand Management,$x1061-0421 ;$vVolume 26, Number 4 311 $a1-78743-505-9 320 $aIncludes bibliographical references. 606 $aWeb 2.0 606 $aWeb 2.0$vCongresses 615 0$aWeb 2.0. 615 0$aWeb 2.0 676 $a006.7 702 $aTaylor$b David 702 $aPentina$b Iryna 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910795081503321 996 $aBranding in the era of Web 2.0 (and beyond)$93766939 997 $aUNINA