LEADER 01300cam2-2200409---450 001 990003464060203316 005 20200415071234.0 010 $a978-88-04-60036-7 035 $a000346406 035 $aUSA01000346406 035 $a(ALEPH)000346406USA01 035 $a000346406 100 $a20101104d2010----km-y0itay50------ba 101 $aita 102 $aIT 105 $a||||||||001yy 200 1 $a<<9:>> Come tu mi vuoi$aTrovarsi$aQuando si e qualcuno$fLuigi Pirandello$ga cura di Roberto Alonge 210 $aMilano$cMondadori$d2010 215 $aLV, 267 p.$d20 cm 225 2 $aTutte le opere di Pirandello$iTeatro 410 0$12001$aTutte le opere di Pirandello$iTeatro 461 1$1001000346387$12001$aMaschere nude 676 $a852.912 700 1$aPIRANDELLO,$bLuigi$f<1867-1936>$0299283 702 1$aALONGE,$bRoberto 801 0$aIT$bsalbc$gISBD 912 $a990003464060203316 951 $aXIII.1.A. 522 9$b228069 L.M.$cXIII.1.A.$d00283604 959 $aBK 969 $aUMA 979 $aMARTUCCIEL$b90$c20101104$lUSA01$h0953 979 $aMARTUCCIEL$b90$c20101104$lUSA01$h0955 979 $aANNAMARIA$b90$c20110928$lUSA01$h0849 996 $aQuando si è qualcuno$9131027 996 $aTrovarsi$9480547 996 $aCome tu mi vuoi$999243 997 $aUNISA LEADER 03316nam 2200649Ia 450 001 9910451314503321 005 20200520144314.0 010 $a1-281-28513-7 010 $a9786611285135 010 $a0-470-28208-8 035 $a(CKB)1000000000406998 035 $a(EBL)335778 035 $a(OCoLC)611583349 035 $a(SSID)ssj0000096471 035 $a(PQKBManifestationID)11127275 035 $a(PQKBTitleCode)TC0000096471 035 $a(PQKBWorkID)10082536 035 $a(PQKB)10434624 035 $a(MiAaPQ)EBC335778 035 $a(Au-PeEL)EBL335778 035 $a(CaPaEBR)ebr10296407 035 $a(CaONFJC)MIL128513 035 $a(EXLCZ)991000000000406998 100 $a20070927d2008 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aAccidental branding$b[electronic resource] $ehow ordinary people build extraordinary brands /$fDavid Vinjamuri 210 $aHoboken, NJ $cJohn Wiley & Sons, Inc.$dc2008 215 $a1 online resource (226 p.) 300 $aDescription based upon print version of record. 311 $a0-470-16506-5 320 $aIncludes bibliographical references and index. 327 $aACCIDENTAL BRANDING: How Ordinary People Build Extraordinary Brands; Acknowledgments; Contents; Foreword: Carolyn Kepcher; Introduction; WHAT IS AN ACCIDENTAL BRAND?; THE ACCIDENTAL BRAND-BUILDER IN YOU; RULE #1 - DO SWEAT THE SMALL STUFF; RULE #2 - PICK A FIGHT; RULE #3 - BE YOUR OWNCUSTOMER; RULE #4 - BE UNNATURALLY PERSISTENT; RULE #5 - BUILD A MYTH; RULE #6 - BE FAITHFUL; PUTTING IT ALL TOGETHER; THE STORYTELLER: JOHN PETERMAN (J. PETERMAN); THE CONTRARIAN: CRAIG NEWMARK (CRAIGSLIST); THE TINKERER: GARY ERICKSON (CLIF BAR) 327 $aTHE VISIONARY AND THE STRATEGIST: MYRIAM ZAOUI AND ERIC MALKA (THE ART OF SHAVING)STEP 1: PREPARE; STEP 2: LATHER UP!; STEP 3: SHAVE; STEP 4: MOISTURIZE; THE PUGILIST: GERT BOYLE (COLUMBIA SPORTSWEAR); THE PERFECTIONIST: JULIE AIGNER-CLARK (BABY EINSTEIN); THE ANARCHIST: ROXANNE QUIMBY (BURT'S BEES); AFTERWORD; Index 330 $aEvery year, thousands of new business are started by people with no knowledge of modern marketing at all?and some of them survive and thrive. Accidental Branding tells the story of seven ""accidental"" brands and how their founders beat bigger competitors by breaking the standard rules of marketing. Successful brands like Burt's Bees, J. Peterman, and Clif Bar reveal how doing things differently can lead to big-time success. If you're an entrepreneur or a marketer, this guide will show you how to build stronger brands. 606 $aBranding (Marketing)$zUnited States$vCase studies 606 $aEntrepreneurship$zUnited States$vCase studies 606 $aSerendipity$zUnited States$vCase studies 606 $aBusinesspeople$zUnited States$vBiography 608 $aElectronic books. 615 0$aBranding (Marketing) 615 0$aEntrepreneurship 615 0$aSerendipity 615 0$aBusinesspeople 676 $a658.8/27 676 $a658.827 700 $aVinjamuri$b David$f1964-$0925558 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910451314503321 996 $aAccidental branding$92078187 997 $aUNINA LEADER 02525nam 2200481 450 001 9910795006903321 005 20230105202155.0 010 $a3-657-78263-X 024 7 $a10.30965/9783657782635 035 $a(CKB)4920000000125914 035 $a(nllekb)BRILL9783657782635 035 $a(MiAaPQ)EBC6513946 035 $a(Au-PeEL)EBL6513946 035 $a(OCoLC)1243535922 035 $a(EXLCZ)994920000000125914 100 $a20220530d2015 uy 0 101 0 $ager 135 $aurun####uuuua 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $2rdacarrier 200 10$aHerbert Graf von Bismarck $eErinnerungen und Aufzeichnungen 1871-1895 /$fHerbert Bismarck, Winfried Baumgart and Mathias Friedel 210 1$aPaderborn, Germany :$cFerdinand Scho?ningh,$d[2015] 210 4$d©2015 215 $a1 online resource 300 $aSource materials. 311 $a3-506-78263-0 320 $aIncludes bibliographical references and index. 327 $tPreliminary Material /$rWinfried Baumgart -- Vorwort /$rWinfried Baumgart -- Einleitung /$rWinfried Baumgart -- Verzeichnis der weniger gebräuchlichen Abkürzungen /$rWinfried Baumgart -- Erinnerungen /$rWinfried Baumgart -- Die Deutsch-Russischen Beziehungen 1879?1887 /$rWinfried Baumgart -- Wilhelm II. 1884?1890 /$rWinfried Baumgart -- Wilhelm II. 1887?1889 /$rWinfried Baumgart -- Bismarcks Entlassung 1890 /$rWinfried Baumgart -- Die Deutsch-Russischen Beziehungen 1890?1895 /$rWinfried Baumgart -- Verzeichnis der gedruckten Quellen und der Literatur /$rWinfried Baumgart -- Register /$rWinfried Baumgart. 330 $aHerbert von Bismarck, von 1871 zwei Jahrzehnte lang engster Mitarbeiter seines Vaters, hat nach seiner Entlassung längere Aufzeichnungen über Kaiser Wilhelm II. und große Themen der deutschen Außenpolitik der 1880er Jahre verfasst. Er wollte sie für ein Erinnerungswerk verwerten, das er durch seinen frühen Tod nur für die Jahre 1871 bis 1886 fertigstellen konnte. Diese Erinnerungen und die Aufzeichnungen werden hier zusammengefügt veröffentlicht. 606 $aDiplomats$zGermany$vBiography 615 0$aDiplomats 676 $a943.083092 700 $aBismarck$b Herbert$cFu?rst von,$f1849-1904,$01475197 702 $aFriedel$b Mathias$f1973- 702 $aBaumgart$b Winfried 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910795006903321 996 $aHerbert Graf von Bismarck$93689326 997 $aUNINA