LEADER 03652nam 2200649 450 001 9910794836503321 005 20230126223221.0 010 $a1-63157-597-X 035 $a(CKB)4340000000188914 035 $a(MiAaPQ)EBC4898664 035 $a(Au-PeEL)EBL4898664 035 $a(CaPaEBR)ebr11414244 035 $a(OCoLC)994027839 035 $a(EXLCZ)994340000000188914 100 $a20170731d2017 fy 0 101 0 $aeng 135 $aurcnu|||||||| 181 $2rdacontent 182 $2rdamedia 183 $2rdacarrier 200 10$aMarketing essentials for independent lodgings /$fPamela Lanier and Marie Lanier 205 $aFirst edition. 210 1$aNew York, New York (222 East 46th Street, New York, NY 10017) :$cBusiness Expert Press,$d2017. 215 $a1 online resource (xix, 153 pages) $cillustrations 225 1 $aTourism and hospitality management collection 311 $a1-63157-596-1 320 $aIncludes bibliographical references and index. 327 $aPart I. Marketing and pricing basics -- 1. First impressions: hospitality -- 2. Total media marketing -- 3. Marketing your passions -- 4. Setting a price -- 5. Demographics make a difference -- 6. Increase sustainability, increase appeal -- 7. Working with associations and travel agents -- 8. Mastering public relations -- 9. Guest communications: a bird in hand -- Part II. Web-based marketing -- 10. Website fundamentals for innkeepers -- 11. Your social media presence -- 12. SEO (search engine optimization) -- 13. Tips and tricks for staying on top of your content -- 14. The rating game: leveraging consumer reviews -- 15. Online travel agents (OTAs) -- Appendix. Five-month detailed marketing plan -- Case study. Bass and Baskets: an innkeeper's passions -- Appendix 1. Putting heads in country beds -- Appendix 2. List of possible marketing initiatives -- Appendix 3. Top tips from successful properties -- Author biographies -- List of contributors -- Index. 330 3 $aMarketing a small, independently owned lodging business can be difficult. Marketing Essentials for Independent Lodgings outlines how to get a business's name out there, attract consumers, and navigate the dicey world of social media and an online presence. Descriptions of traveler demographics, how to get the word out about a property, and how to make a property unique are all talked about at depth. The goal of this book is to help small lodgings flourish, and it does so by including lists of actions that can be taken this week, this month, or this year to help positively impact the bottom line. Also included is a specific marketing outline that can be adapted to an individual business, giving business owners a timeline and plan they can follow. 410 0$aTourism and hospitality management collection. 606 $aBed and breakfast accommodations$xMarketing 606 $aHotels$xMarketing 610 $amarketing 610 $abed & breakfast 610 $aboutique hotel 610 $aecotourism 610 $aguesthouse 610 $ainn 610 $alodge 610 $alodging 610 $aOTA 610 $aprint marketing 610 $apublic relations 610 $asocial media 610 $atravel agent 615 0$aBed and breakfast accommodations$xMarketing. 615 0$aHotels$xMarketing. 676 $a647.9573 700 $aLanier$b Pamela$01529589 702 $aLanier$b Marie 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910794836503321 996 $aMarketing essentials for independent lodgings$93773956 997 $aUNINA LEADER 03110oas 2201189 a 450 001 9910146353703321 005 20251106213014.0 011 $a1432-1262 035 $a(DE-599)ZDB1459217-4 035 $a(DE-599)1459217-4 035 $a(OCoLC)60637753 035 $a(CONSER) 2008233157 035 $a(CKB)954925488801 035 $a(EXLCZ)99954925488801 100 $a20050615a19869999 sy 101 0 $aeng 135 $aurun||||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 00$aInternational journal of colorectal disease 210 $aBerlin $cSpringer International 215 $a1 online resource 300 $aRefereed/Peer-reviewed 311 08$a0179-1958 517 3 $aColorectal disease 531 0 $aInt. j. colorectal dis. 606 $aColon (Anatomy)$xDiseases$vPeriodicals 606 $aColon (Anatomy)$xSurgery$vPeriodicals 606 $aRectum$xDiseases$vPeriodicals 606 $aRectum$xSurgery$vPeriodicals 606 $aColorectal Surgery 606 $aCo?lon$xMaladies$vPe?riodiques 606 $aRectum$xMaladies$vPe?riodiques 606 $aColon (Anatomy)$xDiseases$2fast$3(OCoLC)fst00868416 606 $aColon (Anatomy)$xSurgery$2fast$3(OCoLC)fst00868425 606 $aRectum$xDiseases$2fast$3(OCoLC)fst01091969 606 $aRectum$xSurgery$2fast$3(OCoLC)fst01091975 606 $aCòlon$2thub 606 $aMalalties del recte$2thub 608 $aFulltext. 608 $aInternet Resources. 608 $aPeriodicals. 608 $aperiodicals.$2aat 608 $aPeriodicals.$2fast 608 $aPeriodicals.$2lcgft 608 $aPe?riodiques.$2rvmgf 608 $aRevistes electròniques.$2thub 615 0$aColon (Anatomy)$xDiseases 615 0$aColon (Anatomy)$xSurgery 615 0$aRectum$xDiseases 615 0$aRectum$xSurgery 615 2$aColorectal Surgery. 615 6$aCo?lon$xMaladies 615 6$aRectum$xMaladies 615 7$aColon (Anatomy)$xDiseases. 615 7$aColon (Anatomy)$xSurgery. 615 7$aRectum$xDiseases. 615 7$aRectum$xSurgery. 615 7$aCòlon. 615 7$aMalalties del recte. 676 $a616.34 801 0$bOCLCS 801 1$bOCLCS 801 2$bOCL 801 2$bGUA 801 2$bOCLCQ 801 2$bUKMGB 801 2$bMYG 801 2$bOCLCQ 801 2$bOCLCF 801 2$bOCLCQ 801 2$bAPUMS 801 2$bVPI 801 2$bMUQ 801 2$bAUD 801 2$bEZC 801 2$bCASUM 801 2$bAU@ 801 2$bWYU 801 2$bOCLCO 801 2$bU3W 801 2$bOCLCO 801 2$bOCLCA 801 2$bNJT 801 2$bVT2 801 2$bSFB 801 2$bUBY 801 2$bOCLCA 801 2$bCUS 801 2$bOCLCO 801 2$bOCLCQ 801 2$bUAB 801 2$bOCLCL 801 2$bSRU 801 2$bVLY 801 2$bQGK 801 2$bOCLCQ 906 $aJOURNAL 912 $a9910146353703321 996 $aInternational journal of colorectal disease$91413674 997 $aUNINA