LEADER 02300nam  2200481I  450 
001 9910794835603321
005 20170815111805.0
010   $a1-78743-464-8
010   $a1-78743-411-7
035   $a(CKB)4340000000188803
035   $a(MiAaPQ)EBC4882012
035   $a(UtOrBLW)9781787434110
035   $a(EXLCZ)994340000000188803
100   $a20170815d2017      uy             0
101 0 $aeng
135   $aurun|||||||||
181   $2rdacontent
182   $2rdamedia
183   $2rdacarrier
200 00$aGenes, climate, and consumption culture $econnecting the dots /$fJagdish N. Sheth
205   $aFirst edition.
210  1$aBingley :$cEmerald Publishing,$d2017.
215   $a1 online resource (267 pages) $cillustrations
300   $aIncludes index.
311   $a1-78743-412-5 
320   $aIncludes bibliographical references.
330   $aDrawing from decades of research, Genes, Climate, and Consumption Culture: Connecting the Dots demonstrates how climate dictates culture and consumption. The author shows that human genes are climatic adaptations over thousands of years of evolution, which has resulted in the dramatic differences between people's food, clothing, and shelter choices. Most importantly, the book discusses how many of the fundamental differences between cultures, with respect to time, space, friendship, and technology, are responses to their particular climate. Readers will learn how to challenge their assumptions about what types of products and services foreign markets want. They will learn how to examine local markets vis-a-vis climate and culture, either changing their products accordingly or delivering entirely new offerings.
606   $aConsumption (Economics)
606   $aClimate change mitigation
606   $aBusiness & Economics$xMarketing$xGeneral$2bisacsh
606   $aSales & marketing$2bicssc
615  0$aConsumption (Economics).
615  0$aClimate change mitigation.
615  7$aBusiness & Economics$xMarketing$xGeneral.
615  7$aSales & marketing.
676   $a658.834
700   $aSheth$b Jagdish N.$089644
801  0$bUtOrBLW
801  1$bUtOrBLW
906   $aBOOK
912   $a9910794835603321
996   $aGenes, climate, and consumption culture$93773947
997   $aUNINA