LEADER 02928nam 2200517 450 001 9910794832103321 005 20201023111955.0 010 $a9781474286107 : (ebk : Bloomsbury) 024 7 $a10.5040/9781474286107 035 $a(OCoLC)1201426742 035 $a(CaBNVSL)9781474286107 035 $a(MiAaPQ)EBC4756801 035 $a(CKB)4340000000021480 035 $a(EXLCZ)994340000000021480 100 $a20201023d2020 uy 0 101 0 $aeng 135 $aurcnu|||uuuuu 181 $2rdacontent 181 $csti$2rdacontent 182 $2rdamedia 183 $2rdacarrier 200 14$aThe social life of kimono $eJapanese fashion past and present /$fSheila Cliffe 210 1$aLondon, England :$cBloomsbury Academic, an imprint of Bloomsbury Publishing Plc,$d2020. 210 2$aLondon, England :$cBloomsbury Publishing,$d2020 215 $axvi, 229p. $cill 225 1 $aDress, body, culture 320 $aIncludes bibliographical references and index. 327 $aThink fashion or tradition? -- Tracing trends in Heian and Edo -- Mode becomes modern: Meiji to twenty-first Century -- In press and picture: kimono discourse -- Making and marketing -- Wearers and wardrobes -- Returning kimono to the Streets. 330 $a"The kimono is an iconic garment with a history as rich and colourful as the textiles from which it is crafted. Deeply associated with Japanese culture both past and present, it has often been thought of as a highly gendered, rigidly traditional and unchanging national costume. This book challenges that perception, revealing the nuanced meanings and messages behind the kimono from the point of view of its wearers and producers, many of whom - both men and women - see the garment as a vehicle for self-expression. Taking a material culture approach, The Social Life of Kimono is the first study to combine the history of the kimono as a fashionable garment with an in-depth exploration of its multifaceted role today on both the street and the catwalk. Through case studies covering historical advertising campaigns, fashion magazines, interviews with contemporary kimono designers, large scale and small craft producers, and consumers who choose to wear them, The Social Life of Kimono gives a unique insight into making and meaning of this complex garment"--$cProvided by publisher. 410 0$aDress, body, culture. 606 $aKimonos 606 $aClothing and dress$xSocial aspects$zJapan 606 $aMaterial culture$2bicssc 615 0$aKimonos. 615 0$aClothing and dress$xSocial aspects 615 7$aMaterial culture 676 $a391.00952 686 $aHIS021000$aDES005000$2bisacsh 686 $aDES005000.$2bisacsh 700 $aCliffe$b Sheila$01529574 801 0$bDLC 801 1$bCaBNVSL 801 2$bCaBNVSL 912 $a9910794832103321 996 $aThe social life of kimono$93773915 997 $aUNINA