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101 0 $aeng
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181   $ctxt$2rdacontent
182   $cc$2rdamedia
183   $acr$2rdacarrier
200 10$aProfit margins $ethe American silent cinema and the marginalization of advertising /$fJeremy Groskopf
210  1$aBloomington, Indiana :$cIndiana University Press,$d[2021]
210  4$dİ2021
215   $a1 online resource (347 pages)
311   $a0-253-05939-9 
330   $aAn important read for film studies and the history of marketing, Profit Margins exposes the fascinating truth surrounding the invention of cinema advertising techniques and the resulting rhetoric of class division.
606   $aMotion pictures in advertising$zUnited States$xHistory
606   $aSilent films$zUnited States$xHistory
615  0$aMotion pictures in advertising$xHistory.
615  0$aSilent films$xHistory.
676   $a659.152
700   $aGroskopf$b Jeremy$01486078
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910794797903321
996   $aProfit margins$93705461
997   $aUNINA