LEADER 03390nam 22005173 450 001 9910794561303321 005 20240110174618.0 010 $a1-5230-9151-7 035 $a(CKB)4100000011922497 035 $a(MiAaPQ)EBC6606520 035 $a(Au-PeEL)EBL6606520 035 $a(OCoLC)1251449091 035 $a(CaSebORM)9781523091515 035 $a(BIP)078099065 035 $a(EXLCZ)994100000011922497 100 $a20210901d2021 uy 0 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aMake it, don't fake it $eleading with authenticity for real business success 210 1$aOakland :$cBerrett-Koehler Publishers, Incorporated,$d2021. 210 4$dİ2021. 215 $a1 online resource (146 pages) 327 $aCover -- Title Page -- Copyright Page -- Contents -- Dedication -- Foreword -- Introduction -- Chapter One: Some Really Bad Advice -- Chapter Two: So, You Want to Start a Company . . . -- Chapter Three: Becoming a CEO -- Chapter Four: Becoming and Staying an Authentic Brand -- Chapter Five: Get Used to Lonely -- Chapter Six: Airtight -- Chapter Seven: Leader and Loser Both Begin with the Letter L -- Chapter Eight: Way Off the Menu -- Chapter Nine: The Founder's Curse -- Notes -- Acknowledgments -- Index -- About the Author -- About Horn Strategy, LLC. 330 8 $aAn award-winning CEO and communications expert shows how authentic leadership eliminates the need for the shortcuts that sabotage success. "Fake it till you make it" just doesn't work--at least not long enough to build a sustainable business. Driven to succeed under constant pressure, entrepreneurs and business leaders alike can be tempted to exaggerate their strengths, minimize weaknesses, and bend the truth. Through the twin lenses of running her own national public relations firm and advising thousands of executives for a quarter-century, Sabrina Horn revisits the core of leadership; defines authentic, reality-based business integrity; and shows readers how to attain and maintain it.With firsthand accounts of sticky situations and painful mistakes, Horn lays out workable strategies, frameworks, and mental maps to help leaders gain the clarity of thought necessary to make sound business decisions, even when there are no right answers. In her straightforward, no-nonsense style, she shares the power of humility and empathy, mentorship and self-assessment, and a strong core value system to build a leader's confidence and resilience. Horn's fake-free advice will empower readers to disarm fear, organize risk, manage setbacks and crises, deal with losing and loneliness, and create a culture and brand designed for long-term success. 517 $aMake It, Don't Fake It 606 $aNew business enterprises$xManagement 606 $aWomen executives 606 $aBranding (Marketing) 610 $aBusiness Ethics 610 $aEntrepreneurship 610 $aBusiness & Economics 615 0$aNew business enterprises$xManagement. 615 0$aWomen executives. 615 0$aBranding (Marketing). 676 $a658.4092 700 $aHorn$b Sabrina$01471792 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910794561303321 996 $aMake it, don't fake it$93684216 997 $aUNINA