LEADER 03663nam 2200601 450 001 9910794169203321 005 20200702090212.0 010 $a1-5036-1032-2 024 7 $a10.1515/9781503610323 035 $a(CKB)4100000010756093 035 $a(MiAaPQ)EBC6143801 035 $a(DE-B1597)563946 035 $a(DE-B1597)9781503610323 035 $a(OCoLC)1198930947 035 $a(EXLCZ)994100000010756093 100 $a20200702d2019 uy 0 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aUNESCO and the fate of the literary /$fSarah Brouillette 210 1$aStanford, California :$cStanford University Press,$d[2019] 210 4$dİ2019 215 $a1 online resource (189 pages) 225 1 $aPost 45 311 $a1-5036-0995-2 327 $tFrontmatter -- $tContents -- $tAcknowledgments -- $tIntroduction -- $t1. UNESCO?s Collection of Representative Works -- $t2. America?s Postwar Hegemony -- $t3. Cultural Policy and the Perils of Development -- $t4. Book Hunger -- $t5. Policy Making for the Creative Industries Today -- $t6. Pirates and Pipe Dreams -- $tConclusion -- $tNotes -- $tBibliography -- $tIndex 330 $aA case study of one of the most important global institutions of cultural policy formation, UNESCO and the Fate of the Literary demonstrates the relationship between such policymaking and transformations in the economy. Focusing on UNESCO's use of books, Sarah Brouillette identifies three phases in the agency's history and explores the literary and cultural programming of each. In the immediate postwar period, healthy economies made possible the funding of an infrastructure in support of a liberal cosmopolitanism and the spread of capitalist democracy. In the decolonizing 1960s and '70s, illiteracy and lack of access to literature were lamented as a "book hunger" in the developing world, and reading was touted as a universal humanizing value to argue for a more balanced communications industry and copyright regime. Most recently, literature has become instrumental in city and nation branding that drive tourism and the heritage industry. Today, the agency largely treats high literature as a commercially self-sustaining product for wealthy aging publics, and fundamental policy reform to address the uneven relations that characterize global intellectual property creation is off the table. UNESCO's literary programming is in this way highly suggestive. A trajectory that might appear to be one of triumphant success?literary tourism and festival programming can be quite lucrative for some people?is also, under a different light, a story of decline. 410 0$aPost 45. 606 $aUnesco$xHistory 606 $aBook industries and trade$xInternational cooperation$xHistory 606 $aBooks and reading$xInternational cooperation$xHistory 610 $aMarxist theory. 610 $aUNESCO. 610 $acontemporary literature. 610 $acreative industries. 610 $acultural policy. 610 $aeconomic development. 610 $apostwar literature. 610 $aworld literature. 615 0$aUnesco$xHistory. 615 0$aBook industries and trade$xInternational cooperation$xHistory. 615 0$aBooks and reading$xInternational cooperation$xHistory. 676 $a001.0601 700 $aBrouillette$b Sarah$f1977-$01472372 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910794169203321 996 $aUNESCO and the fate of the literary$93700621 997 $aUNINA