LEADER 04016nam 2200601 450 001 9910794116403321 005 20231020210850.0 010 $a0-253-04794-3 010 $a0-253-04796-X 010 $a0-253-04795-1 035 $a(CKB)4100000011308048 035 $a(MiAaPQ)EBC6228898 035 $a(OCoLC)1155486573 035 $a(MdBmJHUP)musev2_85412 035 $a(MiAaPQ)EBC30739490 035 $a(Au-PeEL)EBL30739490 035 $a(EXLCZ)994100000011308048 100 $a20231020d2020 uy 0 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 00$aEthnicity, Commodity, In/Corporation /$fedited by George Paul Meiu, Jean Comaroff, and John L. Comaroff 205 $aFirst edition. 210 1$aBloomington, Indiana :$cIndiana University Press,$d[2020] 210 4$dİ2020 215 $a1 online resource (278 pages) 225 1 $aFraming the Global Series 300 $aIncludes index. 311 $a0-253-04792-7 327 $aCover -- Title Page -- Copyright -- Contents -- Editorial Note -- Introduction: Ethnicity, Inc., Revisited / George Paul Meiu, Jean Comaroff, and John L. Comaroff -- 1. On Branding, Belonging, and the Violence of a Phallic Imaginary: The Maasai Warrior in Kenyan Tourism / George Paul Meiu -- 2. The Scarce and the Sacred: Managing Afterlives and Branding the Derivative in Post-Soviet Buddhism (Inc.) / Tatiana Chudakova -- 3. Ethnicity as Potential: Abundance, Competition, and the Limits of Development in Andean Peru's Colca Valley / Eric Hirsch -- 4. Warriors, Incorporated: The Militarization of Fijian Identity in the Era of Neoliberal Warfare / Simon May -- 5. Story, Brand, or Share? Bafokeng, Inc., and the 2010 FIFA World Cup / Susan E. Cook -- 6. The Hunter Hype: Producing "Local Culture" as Particularity in Mali / Dorothea E. Schulz -- 7. The Affective Potentialities and Politics of Ethnicity, Inc. in Restructuring Nepal: Social Science, Sovereignty, and Signification / Sara Shneiderman -- 8. Cultural Commodification in Global Contexts: Australian Indigeneity, Inequality, and Militarization in theTwenty-First Century / Eve Darian-Smith -- List of Contributors -- Index. 330 $aIn the economics of everyday life, even ethnicity has become a potential resource to be tapped, generating new sources of profit and power, new ways of being social, and new visions of the future. Throughout Africa, ethnic corporations have been repurposed to do business in mining or tourism; in the USA, Native American groupings have expanded their involvement in gaming, design, and other industries; and all over the world, the commodification of culture has sown itself deeply into the domains of everything from medicine to fashion. Ethnic groups increasingly seek empowerment by formally incorporating themselves, by deploying their sovereign status for material ends, and by copyrighting their cultural practices as intellectual property. Building on ethnographic case studies from Kenya, Nepal, Peru, Russia, and many other countries, this collection poses the question: Does the turn to the incorporation and commodification of ethnicity really herald a new historical moment in the global politics of identity? 410 0$aFraming the global book series. 606 $aCommodification$vCross-cultural studies 606 $aEconomic anthropology$vCross-cultural studies 606 $aEntrepreneurship$vCross-cultural studies 606 $aEthnicity$xMarketing$vCross-cultural studies 615 0$aCommodification 615 0$aEconomic anthropology 615 0$aEntrepreneurship 615 0$aEthnicity$xMarketing 676 $a305.8 702 $aMeiu$b George Paul 702 $aComaroff$b Jean 702 $aComaroff$b John L. 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910794116403321 996 $aEthnicity, Commodity, In$93712486 997 $aUNINA