LEADER 03076nam 2200553I 450 001 9910794112203321 005 20200715114647.0 010 $a1-83867-469-1 010 $a1-83867-467-5 010 $a9781838674670$bebook 035 $a(CKB)4100000011347086 035 $a(MiAaPQ)EBC6262162 035 $a(UtOrBLW)9781838674694 035 $a(EXLCZ)994100000011347086 100 $a20200715h20202020 uy 0 101 0 $aeng 135 $aurun||||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aCommunicating social and environmental issues effectively /$fauthored by Betsy Reed (Big Sky Strategic Communications, UK) 210 1$aBingley, UK :$cEmerald Publishing Limited,$d2020. 215 $a1 online resource (206 pages) 225 1 $aPRCA practice guides 300 $aIncludes index. 311 1 $a1-83867-468-3 320 $aIncludes bibliographical references. 330 $aAs awareness of social and environmental issues becomes more central to business and reputational success, communications and marketing professionals need to be able to make the most of opportunities to communicate effectively about these issues. This is the definitive guide to planning and delivering great communications on complex social and environmental issues. Outlining the steps needed to plan, risk-proof and execute effective communications strategies, the book provides a clear framework to help leaders, communications managers and marketing practitioners build the knowledge and skills needed to spot risks and opportunities around complex issues, such as climate change and ethical supply chains. Including real-world case studies, practical exercises and further reading, each chapter offers a beginning-to-end framework: from making the business case and mapping stakeholders, to messaging, framing relevant tactics, and then risk-assessing the plan. Whether a local authority, brand, educational institution or senior leader, this guide will equip you with all the necessary skills to make your communications effective. 410 0$aPRCA practice guides. 606 $aCommunication in the environmental sciences 606 $aCommunication in the social sciences 606 $aEnvironmental policy$xSocial aspects 606 $aBusiness communication 606 $aBusiness & Economics$xBusiness Communication$xGeneral$2bisacsh 606 $aBusiness communication & presentation$2bicssc 615 0$aCommunication in the environmental sciences. 615 0$aCommunication in the social sciences. 615 0$aEnvironmental policy$xSocial aspects. 615 0$aBusiness communication. 615 7$aBusiness & Economics$xBusiness Communication$xGeneral. 615 7$aBusiness communication & presentation. 676 $a304.2014 700 $aReed$b Betsy$01490950 801 0$bUtOrBLW 801 1$bUtOrBLW 906 $aBOOK 912 $a9910794112203321 996 $aCommunicating social and environmental issues effectively$93712445 997 $aUNINA LEADER 01296nam0 22003011i 450 001 UON00071214 005 20231205102351.687 010 $a07-19-02214-2 100 $a20020107d1987 |0itac50 ba 101 $aeng 102 $aGB 105 $a|||| ||||| 200 1 $aFeeding African cities$eStudies in regional social history$fEdited by Jane I.Guyer 210 $aManchester$cManchester University Press$dc.1987 215 $ax,249 p.$cill.$d24 cm 330 $aStudi relativi a: Kano, Yaounde, Dar Es Salaam, Harare 410 1$1001UON00066016$12001 $aInternational African library$fGeneral editors J.D.Y. Peel and David Parkin. -London$eEdinburgh University Press$v2 606 $aALIMENTAZIONE$xAfrica$3UONC018956$2FI 620 $aGB$dManchester$3UONL000134 676 $a338.196$cALIMENTAZIONE (ECONOMIA) - Africa$v21 702 1$aGUYER$bJane I.$3UONV044079 712 $aManchester University Press$3UONV247840$4650 801 $aIT$bSOL$c20240220$gRICA 899 $aSIBA - SISTEMA BIBLIOTECARIO DI ATENEO$2UONSI 912 $aUON00071214 950 $aSIBA - SISTEMA BIBLIOTECARIO DI ATENEO$dSI AFR GEN 0758 $eSI AA 12604 5 0758 996 $aFeeding African cities$91160150 997 $aUNIOR