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010   $a1-83867-467-5
010   $a9781838674670$bebook
035   $a(CKB)4100000011347086
035   $a(MiAaPQ)EBC6262162
035   $a(UtOrBLW)9781838674694
035   $a(EXLCZ)994100000011347086
100   $a20200715h20202020  uy             0
101 0 $aeng
135   $aurun|||||||||
181   $ctxt$2rdacontent
182   $cc$2rdamedia
183   $acr$2rdacarrier
200 10$aCommunicating social and environmental issues effectively /$fauthored by Betsy Reed (Big Sky Strategic Communications, UK)
210  1$aBingley, UK :$cEmerald Publishing Limited,$d2020.
215   $a1 online resource (206 pages)
225 1 $aPRCA practice guides
300   $aIncludes index.
311 1 $a1-83867-468-3 
320   $aIncludes bibliographical references.
330   $aAs awareness of social and environmental issues becomes more central to business and reputational success, communications and marketing professionals need to be able to make the most of opportunities to communicate effectively about these issues. This is the definitive guide to planning and delivering great communications on complex social and environmental issues. Outlining the steps needed to plan, risk-proof and execute effective communications strategies, the book provides a clear framework to help leaders, communications managers and marketing practitioners build the knowledge and skills needed to spot risks and opportunities around complex issues, such as climate change and ethical supply chains. Including real-world case studies, practical exercises and further reading, each chapter offers a beginning-to-end framework: from making the business case and mapping stakeholders, to messaging, framing relevant tactics, and then risk-assessing the plan. Whether a local authority, brand, educational institution or senior leader, this guide will equip you with all the necessary skills to make your communications effective.
410  0$aPRCA practice guides.
606   $aCommunication in the environmental sciences
606   $aCommunication in the social sciences
606   $aEnvironmental policy$xSocial aspects
606   $aBusiness communication
606   $aBusiness & Economics$xBusiness Communication$xGeneral$2bisacsh
606   $aBusiness communication & presentation$2bicssc
615  0$aCommunication in the environmental sciences.
615  0$aCommunication in the social sciences.
615  0$aEnvironmental policy$xSocial aspects.
615  0$aBusiness communication.
615  7$aBusiness & Economics$xBusiness Communication$xGeneral.
615  7$aBusiness communication & presentation.
676   $a304.2014
700   $aReed$b Betsy$01490950
801  0$bUtOrBLW
801  1$bUtOrBLW
906   $aBOOK
912   $a9910794112203321
996   $aCommunicating social and environmental issues effectively$93712445
997   $aUNINA