LEADER 04102nam 2200481 450 001 9910794101103321 005 20200210145055.0 010 $a90-04-42109-2 024 7 $a10.1163/9789004421097 035 $a(CKB)4100000010118465 035 $a(OCoLC)1128887473 035 $a(nllekb)BRILL9789004421097 035 $a(MiAaPQ)EBC6026588 035 $a(EXLCZ)994100000010118465 100 $a20200309d2020 uy 0 101 0 $aeng 135 $aurun| uuuua 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $2rdacarrier 200 10$aNews, business and public information $eadvertisements and announcements in Dutch and Flemish newspapers, 1620-1675 /$fby Arthur Der Weduwen, Andrew Pettegree 210 1$aLeiden, The Netherlands ;$aBoston :$cBrill,$d[2020] 210 4$dİ2020 215 $a1 online resource 225 1 $aLibrary of the written word. Handpress world ;$vVolume 78 311 $a90-04-42082-7 320 $aIncludes bibliographical references and index. 327 $tFront Matter --$tCopyright Page /$rArthur der Weduwen and Andrew Pettegree --$tPreface /$rArthur der Weduwen and Andrew Pettegree --$tAbbreviations /$rArthur der Weduwen and Andrew Pettegree --$tIntroduction /$rArthur der Weduwen and Andrew Pettegree --$tNote on Methodology /$rArthur der Weduwen and Andrew Pettegree --$tSurvey of Advertisements and Announcements /$rArthur der Weduwen and Andrew Pettegree --$tAdvertisements and Announcements in Dutch Newspapers, 1621?1675 /$rArthur der Weduwen and Andrew Pettegree --$tAdvertisements and Announcements in Flemish Newspapers, 1620?1675 /$rArthur der Weduwen and Andrew Pettegree --$tIndex of Printers, Publishers and Booksellers Advertising in the Newspapers /$rArthur der Weduwen and Andrew Pettegree --$tIndex of Authors, Engravers, Editors and Translators of Books Advertised in the Newspapers /$rArthur der Weduwen and Andrew Pettegree --$tIndex of Book Auctions Advertised in the Newspapers /$rArthur der Weduwen and Andrew Pettegree --$tIndex of Auctioneers and Auction Catalogue Distribution Networks /$rArthur der Weduwen and Andrew Pettegree --$tIndex of the Art Market: Art, Prints and Collections /$rArthur der Weduwen and Andrew Pettegree --$tIndex of Commerce, Trades, Services and Subjects of Announcements in the Newspapers /$rArthur der Weduwen and Andrew Pettegree --$tGeneral Index /$rArthur der Weduwen and Andrew Pettegree --$tBack Matter --$tColour Illustrations /$rArthur der Weduwen and Andrew Pettegree. 330 $a"The history of newspaper advertising began in the seventeenth-century Low Countries. The newspaper publishers of the Dutch Republic were the first to embrace advertisements, decades before their peers in other news markets in Europe. In this survey, Arthur der Weduwen and Andrew Pettegree have brought together the first 6,000 advertisements placed in Dutch and Flemish newspapers between 1620 and 1675. Provided here in an English translation, and accompanied by seven indices, this work provides for the first time a complete overview of the development of newspaper advertising and its impact on the Dutch book trade, economy and society. In these evocative announcements, ranging from advertisement for library auctions, the publication of new books, pamphlets and maps to notices of crime, postal schedules or missing pets, the seventeenth century is brought to life. This survey offers a unique perspective on daily life, personal relationships and societal change in the Dutch Golden Age". 410 0$aLibrary of the written word.$pHandpress world ;$vVolume 78. 606 $aAdvertising, Newspaper$zBenelux countries$xHistory$y17th century 607 $aBenelux countries$xHistory$y17th century 615 0$aAdvertising, Newspaper$xHistory 676 $a659.1320949209032 700 $aWeduwen$b Arthur der$01555668 702 $aPettegree$b Andrew 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910794101103321 996 $aNews, business and public information$93817747 997 $aUNINA