LEADER 02785nam 2200409 450 001 9910794058703321 005 20200819121148.0 010 $a1-000-05650-3 010 $a0-367-81691-1 035 $a(CKB)4100000011141362 035 $a(MiAaPQ)EBC6186691 035 $a(EXLCZ)994100000011141362 100 $a20200819d2020 uy 0 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aAgile sales $edelivering customer journeys of value and delight /$fauthored by Brad Jeavons ; edited by Emily Jeavons 210 1$aNew York, New York ;$aAbingdon, Oxon :$cRoutledge,$d[2020] 210 4$dİ2020 215 $a1 online resource (xxxi, 170 pages) $cillustrations 311 $a0-367-41753-7 311 $a0-367-41942-4 330 $a"The Agile philosophy has grown and achieved success initially through the Technology Design and Development teams of some of the world's largest organizations including Google, Netflix, and Microsoft. Recently, it has been adopted by the marketing departments of these organizations and others and new techniques are evolving for defining, engaging and providing customers amazing unique experiences. Sales teams are becoming disrupted by technology and the differentiated experiences marketing teams using Agile techniques are building for their customers online. Sales organizations have been looking for a way to avoid disruption and get back into the game with value. Agile is now starting to be adopted by sales teams, enabling these teams to revolutionize the way they engage customers with value and delighting experiences which result in greater value for the customer and themselves. This book outlines how Agile can help sales teams develop a culture of innovation focused on their customers. The book takes the reader through the customer buying journey (Agile technique) outlining tips and tricks that have come from Agile deployments within sales functions to help them get started. The key benefit for the reader is the introduction of a proven philosophy and techniques that will help them avoid disruption, elevate themselves from the commodity trap and achieve success again. The book provides the reader insights into how to achieve sustainable change using real life case examples. The reader will also gain enjoyment and delight through the stories told and case examples provided"--$cProvided by publisher. 606 $aSelling 615 0$aSelling. 676 $a658.85 700 $aJeavons$b Brad$01468300 702 $aJeavons$b Emily 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910794058703321 996 $aAgile sales$93679424 997 $aUNINA