LEADER 02468nam 22004691 450 001 9910793983303321 005 20201215191644.1 010 $a93-5388-593-0 010 $a93-5328-755-3 010 $a93-5328-754-5 035 $a(CKB)4100000009585740 035 $a(MiAaPQ)EBC5920353 035 $a(OCoLC)1122882718 035 $a(CaToSAGE)SAGE000011257 035 $a(EXLCZ)994100000009585740 100 $a20201215d2020 fy 0 101 0 $aeng 135 $aur||||||||||| 181 $ctxt$2rdacontent 181 $csti$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 14$aThe consumer revolution $etipping the balance of power /$fNaren Nath 205 $a1st edition. 210 1$aLos Angeles, CA :$cSAGE Publications, Inc.,$d2020. 215 $a1 online resource (254 pages) $cillustrations 311 $a93-5328-753-7 327 $aRevolutions -- Tectonic power shift -- Information ignition -- The communication crescendo -- Rewiring relationships -- Political power in play -- Emancipation in entertainment -- Customer-centric commercie and advertising -- Something spectacular this way comes -- About the author. 330 8 $aIn this ground breaking book, Naren Nath provides a sweeping narrative of revolutions since the dawn of human civilization, leading up to the current and most impactful of them all-the consumer revolution. The book paints a gripping picture of consumers melding together, akin to nuclear fusion, to unleash unprecedented amount of energy and creativity, setting in motion a stunning transfer of power from traditional institutions. In doing so, it tosses up myriad new business ideas, and also highlights some of the sinister implications if the revolution is not harnessed correctly. The Consumer Revolution provides a fascinating context and rationale for some of the biggest current events and trends around the world. It is a stirring call for action to billions of everyday consumers to express their will and wield power in this ultimate doctrine of consumer empowerment. 606 $aConsumer movements 606 $aConsumption (Economics) 615 0$aConsumer movements. 615 0$aConsumption (Economics) 676 $a339.47 700 $aNath$b Naren$01554298 801 0$bCaToSAGE 801 1$bCaToSAGE 801 2$bUtOrBLW 906 $aBOOK 912 $a9910793983303321 996 $aThe consumer revolution$93815456 997 $aUNINA