LEADER 03214nam 2200517 450 001 9910793892803321 005 20240108160231.0 010 $a1-5230-8489-8 035 $a(CKB)4100000009184358 035 $a(MiAaPQ)EBC5889502 035 $a(Au-PeEL)EBL5889502 035 $a(OCoLC)1117633861 035 $a(MiAaPQ)EBC5889501 035 $a(CaSebORM)9781523084890 035 $a(BIP)069237020 035 $a(Au-PeEL)EBL5889501 035 $a(OCoLC)1117642715 035 $a(EXLCZ)994100000009184358 100 $a20191007d2019 uy 0 101 0 $aeng 135 $aurcn####||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aHello, my name is awesome $ehow to create brand names that stick /$fAlexandra Watkins 205 $aSecond edition. 210 1$aOakland, California :$cBerrett-Koehler Publishers, Inc.,$d[2019] 210 4$d2019 215 $a1 online resource (168 pages) 311 $a1-5230-9998-4 320 $aIncludes bibliographical references and index. 330 $aThe ultimate guide to naming your product or business has been updated throughout with twice as many resources as before, new stories (of both hits and flops), and an entirely new chapter on the power of names in the workplace. Too many new companies and products have names that look like the results of a drunken Scrabble game (Xobni, Svbtle, Doostang). In this entertaining and engaging book, ace-naming consultant Alexandra Watkins explains how anyone?even noncreative types?can create memorable and effective brand names. No degree in linguistics required. The heart of the book is Watkins's proven SMILE and SCRATCH Test. A great name makes you SMILE because it is Suggestive?evokes something about your brand; is Memorable?makes an association with the familiar; uses Imagery?aids memory through evocative visuals; has Legs?lends itself to a theme for extended mileage; and is Emotional?moves people. A bad name, on the other hand, makes you SCRATCH your head because it is Spelling challenged?looks like a typo; is a Copycat?similar to competitors' names; is Restrictive?limits future growth; is Annoying?seems forced and frustrates customers; is Tame?feels flat, merely descriptive, and uninspired; suffers from the Curse of Knowledge?speaks only to insiders; and is Hard to pronounce?confuses and distances customers. This 50 percent?new second edition has double the number of brainstorming tools and techniques, even more secrets and strategies to nab an available domain name, a brand-new chapter on how companies are using creative names around the office to add personality to everything from cafeterias to conference rooms, and much more. 606 $aBranding (Marketing) 606 $aBrand name products 615 0$aBranding (Marketing) 615 0$aBrand name products. 676 $a658.827 686 $aBUS043000$aBUS048000$aBUS043060$2bisacsh 700 $aWatkins$b Alexandra$01517052 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910793892803321 996 $aHello, my name is awesome$93753875 997 $aUNINA LEADER 03631oam 2200517I 450 001 9910369933703321 005 20220530122955.0 010 $a3-030-16307-5 024 7 $a10.1007/978-3-030-16307-5 035 $a(CKB)4100000008618245 035 $a(MiAaPQ)EBC5811727 035 $a(DE-He213)978-3-030-16307-5 035 $z(PPN)258872128 035 $a(PPN)238490874 035 $a(EXLCZ)994100000008618245 100 $a20190704d2020 u| 0 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aInfection Control in Primary Dental Care /$fby Martin R. Fulford, Nikolai R. Stankiewicz 205 $a1st ed. 2020. 210 1$aCham :$cSpringer International Publishing :$cImprint: Springer,$d2020. 215 $a1 online resource (130 pages) $cillustrations 225 1 $aBDJ Clinician?s Guides,$x2523-3327 311 $a3-030-16306-7 327 $aBasic Science of Infection Control: A History of Infection Control in Medicine and Dentistry -- The Microbiology and Pathology of Infection Control in Dentistry -- Regualtions and Guidance in Infection Control -- Personal Protective Equipment in Dentistry -- Immunisation and Infection Control in the Dental Practice -- The Infected Oral Healthcare Worker. Decontamination in Dentistry: The Concept of Decontamination in Dentistry -- Cleaning Methods of Dental Instruments -- Sterilisation in Dentistry -- Local Decontamination Units in the Dental Practice -- How to Choose Clinical Dental Equipment -- Dental Disinfection and Environmental Decontamination -- Considertions for Dental Unit Water Lines. 330 $aThis book is an easy-to-use guide to all aspects of infection control and decontamination that will support the implementation of effective measures for risk reduction in dental practice. Among the topics addressed are the principles and practicalities of cleaning and sterilizing dental instruments, the role of personal protective equipment, the design and use of decontamination rooms, choice of dental equipment, environmental disinfection, and considerations relating to dental unit water lines. In addition, readers will find an informative and helpful section on the background history and basic science of infection control within dentistry. Infection Control in Primary Dental Care will be very useful for all members of the dental team, including dentists, dental nurses or assistants, dental hygienists, and therapists. The book is illustrated with photographs, diagrams, and tables to aid understanding and encourage good practice. The authors have a background in microbiology and dental practice and have extensive experience of providing advice and guidance to professional colleagues on infection control procedures. 410 0$aBDJ Clinician?s Guides,$x2523-3327 606 $aDentistry 606 $aMedicine 606 $aDentistry$3https://scigraph.springernature.com/ontologies/product-market-codes/D00009 606 $aMedicine/Public Health, general$3https://scigraph.springernature.com/ontologies/product-market-codes/H00007 615 0$aDentistry. 615 0$aMedicine. 615 14$aDentistry. 615 24$aMedicine/Public Health, general. 676 $a617.600289 676 $a617.6 700 $aFulford$b Martin R$4aut$4http://id.loc.gov/vocabulary/relators/aut$0990620 702 $aStankiewicz$b Nikolai R$4aut$4http://id.loc.gov/vocabulary/relators/aut 906 $aBOOK 912 $a9910369933703321 996 $aInfection Control in Primary Dental Care$92266515 997 $aUNINA