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327   $aAppearance first -- Object language -- Objects talk -- Objects deceit -- Bending the truth -- Product semantics -- Design rhetoric -- Objectives -- Modes -- Perceptibility -- Set-up -- Meanings -- A theory of deception -- Summing up -- Beautification -- Self-presentation -- Mother of deception -- A personal matter -- Body paint -- Tanning -- High heels -- Amusement -- Irrational otherness -- Architecture -- Columns -- Visual distoriction -- Fac?adism -- Ha-ha -- Funcationalism -- Tromp-l'oeil -- Simulacrascapes -- Furniture reclaimed -- Intrepid chic -- Skeuomorphism -- Fauxthenticity -- Steampunk -- New patina -- Eloquent packaging -- Trophies -- Adventurous clothing -- Travels in time, space, and fantasy -- Substitution -- Second choice -- Surface surrogates -- Who cartes? -- Placeholders -- Deception -- The truth suspended -- Masks -- Cartopgraphy -- Trojan horse -- Potemkin village -- Camouflage -- Emulation.
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