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100   $a20191009d2019      uy             0
101 0 $aeng
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181   $ctxt$2rdacontent
182   $cc$2rdamedia
183   $acr$2rdacarrier
200 10$aAdvancing the common good $estrategies for business, governments, and nonprofits /$fPhilip Kotler
210  1$aSanta Barbara, California ;$aDenver, Colorado :$cPraeger, an imprint of ABC-CLIO, LLC,$d[2019]
210  4$dİ2019
215   $a1 online resource (196 pages)
311   $a1-4408-7244-9 
327   $aDefining the common good -- Assessing the impact of proposed actions on human happiness and well-being -- Protecting and enhancing public goods -- Identifying today's major social problems -- Activists, reformers and social movements -- Key tools for advancing the common good -- What can businesses do to advance the common good? -- What can government do to advance the common good? -- What can nonprofit organizations do to advance the common good?
606   $aCommon good
606   $aPublic interest
606   $aSocial action
615  0$aCommon good.
615  0$aPublic interest.
615  0$aSocial action.
676   $a320.011
700   $aKotler$b Philip$034994
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910793615903321
996   $aAdvancing the Common Good$92951409
997   $aUNINA