LEADER 02609nam 2200457 450 001 9910793536003321 005 20230104005909.0 010 $a1-351-13771-9 010 $a0-429-68759-1 010 $a1-351-13770-0 035 $a(CKB)4100000007990304 035 $a(MiAaPQ)EBC5751708 035 $a(NjHacI)994100000007990304 035 $a(EXLCZ)994100000007990304 100 $a20230104d2019 uy 0 101 0 $aeng 135 $aur||||||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 00$aHandbook of Research Methods in Consumer Psychology /$fedited by Frank Kardes, Paul M. Herr, Norbert Schwarz 205 $aFirst edition. 210 1$aNew York :$cRoutledge,$d2019. 215 $a1 online resource (540 pages) $cillustrations 311 $a0-8153-5293-X 320 $aIncludes bibliographical references and index. 330 $aWhat impact can various research methods have on consumer psychology? How can they help us understand the workings of the consumer mind? And how can the field of consumer psychology best utilize these methods? In the Handbook of Research Methods in Consumer Psychology, leading consumer psychologists summarize key aspects of the research process and explain how different methods enrich understanding of how consumers process information to form judgments and opinions and to make consumption-related decisions. Kardes, Herr, and Schwarz provide an in-depth analysis of the scientific research methods needed to understand consumption-related judgments and decisions. The book is split into five parts, demonstrating the breadth of the volume: classic approaches, contemporary approaches, online research methods, data analysis, and philosophy of science. A variety of leading researchers give insight into a wide range of topics, reflecting both long-standing debate and more recent developments in the field to encourage discussion and the advancement of consumer research. The Handbook of Research Methods in Consumer Psychology is essential reading for researchers, students, and professionals interested in consumer psychology and behavior. 606 $aConsumer behavior 606 $aConsumers$xPsychology 615 0$aConsumer behavior. 615 0$aConsumers$xPsychology. 676 $a658.8 702 $aSchwarz$b Norbert 702 $aHerr$b Paul M. 702 $aKardes$b Frank 801 0$bNjHacI 801 1$bNjHacl 906 $aBOOK 912 $a9910793536003321 996 $aHandbook of Research Methods in Consumer Psychology$93774049 997 $aUNINA