LEADER 03740nam 2200493I 450 001 9910793361803321 005 20181217105406.0 010 $a1-78756-609-9 010 $a1-78756-607-2 035 $a(CKB)4100000007164077 035 $a(MiAaPQ)EBC5602160 035 $a(UtOrBLW)9781787566071 035 $a(EXLCZ)994100000007164077 100 $a20181217h20182019 uy 0 101 0 $aeng 135 $aurun||||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aReputation management $ethe future of corporate communications and public relations /$fwritten and curated by Tony Langham (FCIPR, MPRCA) 210 1$aBingley, England :$cEmerald Publishing,$d2019. 215 $a1 online resource (306 pages) 225 0 $aPRCA practice guides 311 $a1-78756-608-0 311 $a1-78756-610-2 320 $aIncludes bibliographical references and index. 327 $aPrelims -- What is reputation? -- What makes a great reputation? -- The value of reputation -- Measuring reputation (and the current state of play) -- Managing reputation -- Perspectives on reputation management -- Gender, diversity and reputation management -- The reputation management toolkit -- Case studies from the best of the best -- Crisis management -- The forces shaping reputation today -- Reputation management in future -- Postscript: reputation management, a force for Good? -- Endnotes -- Bibliography -- Index. 330 $aA good reputation is vital to success in business and in life. Organisations with the best reputations outperform rivals in a myriad of tangible ways; they recruit higher quality staff, succeed with smaller marketing budgets, and exert greater influence over Governments. Although in the long term reputation is based on reality and behaviour, short term examples of organisations and individuals building unfair advantage can be seen all around us. Despite this, reputation remains an often misunderstood and neglected asset. In' Reputation Management: The Future of Corporate Communications and Public Relations', Tony Langham argues that reputation management is the future incarnation of public relations and corporate communications. Featuring specially commissioned essays, as well as exclusive interviews with leading CEOs, influencers and celebrities, the book covers issues as diverse as fake news, AI, James Bond, cyber security and internet bullying. Also included are contributions from thirty-nine of the world's leading reputation managers who exclusively reveal the time they made the most difference to an organisation's reputation. 'Reputation Management' provides a complete blueprint and toolkit for reputation management and is essential reading for CEOs, Board Directors and shareholders in businesses who ultimately bear the responsibility and costs of reputation management. It will also prove indispensable to all professionals and students working in or studying business, marketing, corporate communications and public relations. 606 $aPublic relations 606 $aCommunication in organizations 606 $aBusiness & Economics$xIndustries / Media & Communications$2bisacsh 606 $aMedia, information & communication industries$2bicssc 615 0$aPublic relations. 615 0$aCommunication in organizations. 615 7$aBusiness & Economics$xIndustries / Media & Communications. 615 7$aMedia, information & communication industries. 676 $a659.2 700 $aLangham$b Tony$c(Company founder),$01568717 801 0$bUtOrBLW 801 1$bUtOrBLW 906 $aBOOK 912 $a9910793361803321 996 $aReputation management$93841060 997 $aUNINA