LEADER 03958nam 2200625I 450 001 9910793337403321 005 20230406110003.0 010 $a9781787568150 010 $a1-78756-817-2 010 $a1-78756-815-6 035 $a(CKB)4100000007432420 035 $a(MiAaPQ)EBC5630185 035 $a(UtOrBLW)9781787568150 035 $a(EXLCZ)994100000007432420 100 $a20190118d2019 uy 0 101 0 $aeng 135 $aurun||||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 14$aThe battle to do good $einside McDonald's sustainability journey /$fby Bob Langert 205 $aFirst edition. 210 1$aBingley, UK :$cEmerald Publishing,$d2019 210 4$d©2019 215 $a1 online resource (264 pages) 311 1 $a9781787568167 311 1 $a1-78756-818-0 311 1 $a1-78756-816-4 320 $aIncludes bibliographical references and index. 327 $aPrelims -- Introduction -- The battle against waste -- The battle for farm animals -- The battle of extremism: McCruelty -- The battle to be proactive -- The battle of the waistline and brand health -- The battle for a sustainable supply chain -- The battle for values -- The battle goes to the board room -- The battle for the Amazon Rainforest -- The battle to make a pig's life better -- The battle for better beef -- The battle to lead both business and society -- Endnotes -- Index. 330 $aIn The Battle to Do Good, former McDonald's executive Bob Langert takes readers on a behind-the-scenes eye witness account of the mega brand's battle to address numerous societal hot-button issues, such as packaging, waste, recycling, obesity, deforestation, and animal welfare. From the late 80s, McDonald's landed smack in the middle of one contentious issue after another, often locking horns with powerful NGOs such as Greenpeace, People for the Ethical Treatment of Animals, and Corporate Accountability. This sudden shift from being the beloved Golden Arches since opening its doors in 1955, to the demon of many societal ills, caught McDonald's off guard. Langert chronicles the highs and lows that McDonald's experienced in turbulent times and how its sustainability journey evolved from playing defense to strategically solving issues with unlikely partners, including a whirling dervish, autistic animal scientist, and avid environmentalists from the World Wildlife Fund and Conservation International. Packed with first-hand anecdotes, interviews with key McDonald's executives and NGO leaders, and scores of lessons learned, The Battle to Do Good is a sustainability page turner that provides unique insights and guidance on how to successfully navigate and manage today's societal issues to make the business stronger, more relevant, and more profitable. 606 $aEmpreses$xResponsabilitat social$2lemac 606 $aDesenvolupament sostenible$2lemac 606 $aRestauració rąpida$zEstats Units d'Amčrica$xDirecció i administració$2lemac 606 $aFast food restaurants$zUnited States$xManagement 606 $aSocial responsibility of business 606 $aSustainable development 606 $aBusiness & Economics$xBusiness Ethics$2bisacsh 606 $aBusiness ethics & social responsibility$2bicssc 615 7$aEmpreses$xResponsabilitat social 615 7$aDesenvolupament sostenible 615 7$aRestauració rąpida$xDirecció i administració 615 0$aFast food restaurants$xManagement. 615 0$aSocial responsibility of business. 615 0$aSustainable development. 615 7$aBusiness & Economics$xBusiness Ethics. 615 7$aBusiness ethics & social responsibility. 676 $a338.76164795 700 $aLangert$b Bob$01573113 801 0$bUtOrBLW 801 1$bUtOrBLW 906 $aBOOK 912 $a9910793337403321 996 $aThe battle to do good$93848661 997 $aUNINA