LEADER 01501nam 2200385 450 001 9910793288903321 005 20230814225704.0 010 $a1-4962-1257-6 035 $a(CKB)4100000007151232 035 $a(MiAaPQ)EBC5593395 035 $a(Au-PeEL)EBL5593395 035 $a(OCoLC)1065537026 035 $a(EXLCZ)994100000007151232 100 $a20210912d2018 uy 0 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aWe want fish sticks $ethe bizarre and infamous rebranding of the New York Islanders /$fNicholas Hirshon ; foreword by Eric Fichaud 210 1$aLincoln ;$aLondon :$cUniversity of Nebraska Press,$d[2018] 210 4$dİ2018 215 $a1 online resource (312 pages) 311 $a1-4962-0653-3 327 $aCover -- Title Page -- Copyright Page -- Contents -- List of Illustrations -- Foreword -- Acknowledgments -- Introduction -- 1. Birth of a Brand -- 2. A Frozen-Dinner Franchise -- 3. The Baymen and the Bruin -- 4. New Team, Dashed Dream -- 5. Dead in the Water -- 6. Spano for President -- 7. From Savior to Devil -- Epilogue -- Appendix -- Notes -- Bibliography -- Index. 676 $a796.962640974461 700 $aHirshon$b Nicholas$01544023 702 $aFichaud$b Eric 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910793288903321 996 $aWe want fish sticks$93797864 997 $aUNINA