LEADER 02820nam 2200445z- 450 001 9910793267503321 005 20230124210536.0 010 $a1-78680-361-5 035 $a(CKB)4100000007176889 035 $a(MiAaPQ)EBC5602107 035 $a(MiAaPQ)EBC5602106 035 $a(EXLCZ)994100000007176889 100 $a20181209d2019 uy 0 101 0 $aeng 200 14$aThe digital party $epolitical organisation and online democracy /$fPaolo Gerbaudo 210 1$aLondon:$cPluto Press,$d2019. 215 $a1 online resource (223 pages) $cillustrations 311 0 $a0-7453-3579-9 327 $aThe party strikes back The people of the web When the party mimics Facebook Participationism Death of the party cadre Coding democracy Plebiscitarianism 2.0The hyperleader The superbase 330 $aFrom the Pirate Parties in Northern Europe to Podemos in Spain and the 5-Star Movement in Italy, from the movements behind Bernie Sanders in the US and Jeremy Corbyn in UK, to Jean-Luc Melenchon's presidential bid in France, the last decade has witnessed the rise of a new blueprint for political organisation: the 'digital party'. These new political formations tap into the potential of social media, and use online participatory platforms to include the rank-and-file. Paolo Gerbaudo looks at the restructuring of political parties in the time of Facebook, Twitter, Instagram and campaigning based on Big Data. Drawing on interviews with key political leaders and digital organisers, he argues that the digital party is very different from the class-based `mass party' of the industrial era. With new structures come worrying changes in political forms, such as the growth of power cliques and the need for centralised, charismatic leaders, the erosion of intermediary party layers and the loss of accountability. However, there is also a growth of strong unity at the centre and extreme flexibility at the margins, creating a promising template which could counter the social polarisation created by the Great Recession and the failures of liberal democracy. 606 $aPolitical parties 606 $aPolitical party organization 606 $aCommunication in politics 606 $aSocial media$xPolitical aspects 606 $aPolitical participation 606 $aCampaign management$zUnited States 606 $aSocial media$zUnited States 615 0$aPolitical parties. 615 0$aPolitical party organization. 615 0$aCommunication in politics. 615 0$aSocial media$xPolitical aspects. 615 0$aPolitical participation. 615 0$aCampaign management 615 0$aSocial media 676 $a324.2/1 700 $aGerbaudo$b Paolo$0781464 906 $aBOOK 912 $a9910793267503321 996 $aThe digital party$93696697 997 $aUNINA