LEADER 04142oam 2200529Mu 450 001 9910793203103321 005 20190426110701.0 010 $a1-351-97341-X 010 $a1-315-26755-1 010 $a1-351-97340-1 035 $a(CKB)4100000007696208 035 $a(MiAaPQ)EBC5709625 035 $a(OCoLC)1088331946 035 $a(OCoLC-P)1088331946 035 $a(FlBoTFG)9781315267555 035 $a(EXLCZ)994100000007696208 100 $a20190223d2019 uy 0 101 0 $aeng 135 $aurcnu---unuuu 181 $2rdacontent 182 $2rdamedia 183 $2rdacarrier 200 10$aData Analytics$b[electronic resource] $eEffective Methods for Presenting Results 210 $aMilton $cAuerbach Publications$d2019 215 $a1 online resource (175 pages) $cillustrations 225 1 $aData analytics applications 300 $aDescription based upon print version of record. 311 $a1-138-03548-3 320 $aIncludes bibliographical references and index. 327 $aKnow your audience -- Presenting results from commonly used modeling techniques -- Visualization to improve analytics -- Marketing models - Demonstrating effectiveness to clients -- Restaurant management : Convincing management to change -- Project presentations in the armed forces -- Inventory management - Customizing presentations for management layers -- Executive communication in process improvement -- Internal auditing - Seeking action from top management to mitigate risk -- Consumer lending : Winning presentations to investors -- As you can see. 330 $aIf you are a manager who receives the results of any data analyst's work to help with your decision-making, this book is for you. Anyone playing a role in the field of analytics can benefit from this book as well. In the two decades the editors of this book spent teaching and consulting in the field of analytics, they noticed a critical shortcoming in the communication abilities of many analytics professionals. Specifically, analysts have difficulty in articulating in business terms what their analyses showed and what actionable recommendations were made. When analysts made presentations, they tended to lapse into the technicalities of mathematical procedures, rather than focusing on the strategic and tactical impact and meaning of their work. As analytics has become more mainstream and widespread in organizations, this problem has grown more acute. Data Analytics: Effective Methods for Presenting Results tackles this issue. The editors have used their experience as presenters and audience members who have become lost during presentation. Over the years, they experimented with different ways of presenting analytics work to make a more compelling case to top managers. They have discovered tried and true methods for improving presentations, which they share. The book also presents insights from other analysts and managers who share their own experiences. It is truly a collection of experiences and insight from academics and professionals involved with analytics. The book is not a primer on how to draw the most beautiful charts and graphs or about how to perform any specific kind of analysis. Rather, it shares the experiences of professionals in various industries about how they present their analytics results effectively. They tell their stories on how to win over audiences. The book spans multiple functional areas within a business, and in some cases, it discusses how to adapt presentations to the needs of audiences at different levels of management. 410 0$aData analytics applications. 606 $aBusiness$xData processing 606 $aBusiness requirements analysis 606 $aBusiness analysts 615 0$aBusiness$xData processing. 615 0$aBusiness requirements analysis. 615 0$aBusiness analysts. 676 $a658.4/52 700 $aSamaddar$b Subhashish$01476551 701 $aNargundkar$b Satish$01476552 801 0$bOCoLC-P 801 1$bOCoLC-P 906 $aBOOK 912 $a9910793203103321 996 $aData Analytics$93691264 997 $aUNINA