LEADER 03085nam 2200553I 450 001 9910793141303321 005 20181017103845.0 010 $a1-78769-299-X 010 $a1-78769-291-4 035 $a(CKB)4100000006995030 035 $a(MiAaPQ)EBC5522650 035 $a(UtOrBLW)9781787692916 035 $a(EXLCZ)994100000006995030 100 $a20181017d2018 uy 0 101 0 $aeng 135 $aurun||||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 00$aPublic relations and the power of creativity $estrategic opportunities, innovation and critical challenges /$fedited by Sarah Bowman, Adrian Crookes, Stefania Romenti and Øyvind Ihlen 210 1$aBingley, UK :$cEmerald Publishing,$d2018. 215 $a1 online resource (250 pages) 225 0 $aAdvances in public relations and communication management,$x2398-3914 ;$vvolume 3 300 $aIncludes index. 311 $a1-78769-300-7 311 $a1-78769-292-2 327 $aPrelims -- Leadership, ethics and creativity -- Knowledge and collaboration for fostering creativity -- New creative approaches to public relations -- Index. 330 $aCreativity is the development and use of imagination to solve current challenges or create innovative ideas for the future. The complexity and challenges of the contemporary world arguably require increasing levels of creativity and innovation to manage the disruptive forces at work and build a prosperous and sustainable global society. Public relations isoften seen as the discipline that amplifies creative ideas developed by othersectors, but this is changing. With the blurring of lines among creativeindustries, organisations are increasingly turning to PR to generate the 'big ideas' at the heart of effective communication. This volume gathers 12 outstanding contributions from scholarsbased in Germany, Finland, Austria, Romania, the UK, Spain, France, Norway,Turkey and the USA. Taken together, the chapters demonstrate a range of possibilities for creative thinking about public relations management and collaboration in different settings and with different purposes. The chapters hint at opportunities, point towards innovation, and challenge our thinking about the power of creativity. 606 $aPublic relations 606 $aCreative ability 606 $aBusiness & Economics, Public Relations$2bisacsh 606 $aPublic relations$2bicssc 608 $aConference papers and proceedings.$2fast 608 $aConference papers and proceedings.$2lcgft 615 0$aPublic relations. 615 0$aCreative ability. 615 7$aBusiness & Economics, Public Relations. 615 7$aPublic relations. 676 $a659.2 702 $aRoberts-Bowman$b Sarah$f1965- 702 $aCrookes$b Adrian 702 $aRomenti$b Stefania 702 $aIhlen$b Øyvind 801 0$bUtOrBLW 801 1$bUtOrBLW 906 $aBOOK 912 $a9910793141303321 996 $aPublic relations and the power of creativity$93833469 997 $aUNINA