LEADER 02632nam 2200493I 450 001 9910793121803321 005 20181017103845.0 010 $a1-78769-605-7 010 $a1-78769-603-0 035 $a(CKB)4100000007008778 035 $a(MiAaPQ)EBC5550852 035 $a(UtOrBLW)9781787696037 035 $a(EXLCZ)994100000007008778 100 $a20181017d2018 uy 0 101 0 $aeng 135 $aurun||||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 14$aThe V-model of service quality $ean exploration of African customer service delivery metrics /$fby Grafton Whyte (University of Namibia, Namibia) 210 1$aUnited Kingdom :$cEmerald Publishing,$d2018. 215 $a1 online resource (157 pages) 225 1 $aEmerald points 311 $a1-78769-604-9 311 $a1-78769-606-5 320 $aIncludes bibliographical references and index. 330 $aGrafton Whyte introduces and explores a new academic theory for customer service delivery for Africa, aimed at addressing issues of poor customer service and poor service delivery. The V-Model of Service Quality (VMSQ) offers a powerful tool for measuring service quality, augmented by a service exchange model to provide a general framework for services, describe core components and provide contexts within which the VMSQ can operate. The VMSQ provides an indication of where problems may lie in a service operation, and an additional African Management Matrix identifies some of the historical and contextual barriers that need to be overcome by African managers to achieve effective customer service delivery. This book grounds the theoretical interventions in data drawn from case studies in the Sub-Saharan African context to make the models applicable to both researchers and working managers. It looks at the complex question of customer service delivery in Africa, and embraces both concepts of customer service and service delivery. 410 0$aEmerald points. 606 $aCustomer services$zAfrica 606 $aCustomer relations$zAfrica$xManagement 606 $aBusiness & Economics, Customer Relations$2bisacsh 606 $aCustomer services$2bicssc 615 0$aCustomer services 615 0$aCustomer relations$xManagement. 615 7$aBusiness & Economics, Customer Relations. 615 7$aCustomer services. 676 $a658.812 700 $aWhyte$b Grafton$01521434 801 0$bUtOrBLW 801 1$bUtOrBLW 906 $aBOOK 912 $a9910793121803321 996 $aThe V-model of service quality$93760584 997 $aUNINA