LEADER 01606nam 2200457 450 001 9910793025803321 005 20230828170411.0 010 $a1-78821-095-6 010 $a1-911116-42-8 024 7 $a10.1017/9781911116424 035 $a(CKB)4100000006372511 035 $a(MiAaPQ)EBC5778677 035 $a(UkCbUP)CR9781911116424 035 $a(EXLCZ)994100000006372511 100 $a20200114e20232017 fy| 0 101 0 $aeng 135 $aur||||||||||| 181 $ctxt$2rdacontent 181 $csti$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aBehavioural economics /$fGraham Mallard$b[electronic resource] 210 1$aNewcastle upon Tyne :$cAgenda Publishing,$d2023. 215 $a1 online resource (vi, 125 pages) $cillustrations (black and white), digital, PDF file(s) 225 1 $aThe economy/key ideas 300 $aPreviously issued in print: 2017. 311 $a1-911116-41-X 311 $a1-911116-40-1 320 $aIncludes bibliographical references and index. 330 8 $aThis title provides an introduction to the topic of behavioural economics for a beginning readership. It explains its approach and methodology and assesses its successes and weaknesses. 410 0$aEconomy, key ideas. 606 $aEconomics$xPsychological aspects 615 0$aEconomics$xPsychological aspects. 676 $a330.019 700 $aMallard$b Graham$f1982-$01531270 801 0$bStDuBDS 801 1$bStDuBDS 906 $aBOOK 912 $a9910793025803321 996 $aBehavioural economics$93776775 997 $aUNINA