LEADER 02572nam 2200541 450 001 9910792858803321 005 20200520144314.0 010 $a1-77212-062-6 024 7 $a10.1515/9781772120622 035 $a(CKB)3710000001132946 035 $a(Au-PeEL)EBL4826884 035 $a(CaPaEBR)ebr11364605 035 $a(OCoLC)905735615 035 $a(VaAlCD)20.500.12592/03h3m8 035 $a(MiAaPQ)EBC4826884 035 $a(DE-B1597)662517 035 $a(DE-B1597)9781772120622 035 $a(EXLCZ)993710000001132946 100 $a20170407h20152015 uy 0 101 0 $aeng 135 $aurcnu|||||||| 181 $2rdacontent 182 $2rdamedia 183 $2rdacarrier 200 00$aFundamentals of public relations and marketing communications in Canada /$fWilliam Wray Carney & Leah-Ann Lymer, editors 210 1$aEdmonton, Canada :$cPica Pica Press,$d2015. 210 4$dİ2015 215 $a1 online resource (537 pages) 300 $aIncludes index. 311 $a1-77212-044-8 330 $a"Experts in public relations, marketing, and communications have created the most comprehensive textbook specifically for Canadian students and instructors. Logically organized to lead students from principles to their application--and generously supplemented with examples and case studies--the book features chapters on theory, history, law, ethics, research methods, planning, writing, marketing, advertising, media, and government relations, as well as digital, internal, and crisis communications. Chapters open with learning objectives and conclude with lists of key terms, review and discussion questions, activities, and recommended resources. Fundamentals of Public Relations and Marketing Communications in Canada will be essential in post-secondary classes and will serve as a valuable reference for established professionals and international communicators working in Canada."--$cProvided by publisher. 606 $aCommunication in marketing$zCanada$vTextbooks 606 $aPublic relations$zCanada$vTextbooks 610 $aCommunication. 610 $aPostsecondary Education. 610 $aPublic Relations. 615 0$aCommunication in marketing 615 0$aPublic relations 676 $a658.8/02 702 $aCarney$b William Wray$f1950- 702 $aLymer$b Leah-Ann 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910792858803321 996 $aFundamentals of public relations and marketing communications in Canada$93793818 997 $aUNINA