LEADER 04225nam 2200613 450 001 9910464683203321 005 20200520144314.0 010 $a90-6299-864-X 035 $a(CKB)3710000000088335 035 $a(EBL)1632820 035 $a(SSID)ssj0001160153 035 $a(PQKBManifestationID)11743106 035 $a(PQKBTitleCode)TC0001160153 035 $a(PQKBWorkID)11118825 035 $a(PQKB)11458673 035 $a(MiAaPQ)EBC1632820 035 $a(Au-PeEL)EBL1632820 035 $a(CaPaEBR)ebr10837537 035 $a(OCoLC)870950449 035 $a(EXLCZ)993710000000088335 100 $a20140226h20142014 uy| 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 14$aThe history of otosclerosis treatment $ea survey of more than a century's search for the best treatment of the disease /$fR.A. Tange 210 1$aAmsterdam, The Netherlands :$cKugler Publications,$d[2014] 210 4$dİ2014 215 $a1 online resource (160 p.) 300 $aDescription based upon print version of record. 311 $a90-6299-236-6 320 $aIncludes bibliographical references. 327 $aTable of Contents; Foreword; Preface; Introduction; 1. Early history of stapes fixation and otosclerosis; 2. Early conservative and surgical treatments ofotosclerosis; Non-surgicaltreatment ofotosclerosis; 1. Medical treatment of otosclerosis; 1.1. Treatment of the endocrine system for retardation of theotosclerosis process; 1.2. Sex hormones and treatment of otosclerosis; 1.3. Cortisone treatment in otosclerosis; 1.4. Fluoride therapy; 1.5. Bisphosphonate treatment; 2. Alternative well-meant therapies and advices; 2.1. Advices; 2.2. Ayurveda and otosclerosis 327 $a3. X-ray treatment of otosclerosis4. Re-education machines; 4.1. Kine?siphone; 4.2. Zu?nd-Burguet electrophonoi?d; 5. Hearing aids and otosclerosis; Treatment ofotosclerosis andpregnancy; 1. Pregnancy and otosclerosis; 2. Eugenics and otosclerosis; 3. Sterilization and artificial abortus andotosclerosis; Surgical treatmentof otosclerosis; 1. Alternative surgical approach for otosclerosis; 1.1. Wittmaack theory and treatment of otosclerosis; 1.2. Raising of the dura mater as treatment for otosclerosis; 2. Fenestration of the labyrinth 327 $a2.1. The development of the fenestration surgery as treatmentfor otosclerosis2.2. Fenestration operation; 2.2.1. Fenestration according to Maurice Sourdille; 2.2.2. Fenestration according to Julius Lempert; 2.2.3. Fenestration according to Oswald Otto Popper; 3. Mobilization of the stapes and stapediolysis; 3.1. Stapes mobilization; 3.2. Stapediolysis; 4. Stapedectomy and stapedotomy; 4.1. Stapedectomy; 4.2. Small-hole stapedotomy; 4.3. Laser stapes surgery; 4.4. Stapes prostheses; Treatment ofcochlear otosclerosis; 1. Histology on cochlear otosclerosis 327 $a2. Radiological investigation for cochlearotosclerosis3. Treatment of sensorineural deafness due tocochlear otosclerosis; 4. Cochlear implantation in far-advanced cochlearotosclerosis; Final remarks; About the author; References 330 $aPrefaceHearing loss due to otosclerosis has been a subject of many different treatments. Since the understanding at the end of the nineteenth century that the disease was located in and around the cochlea and that it produces conducting and also perceptive hearing loss, all kinds of medical as well as surgical treatments have been applied to cure the disease. Most of the treatments have fallen into oblivion after the successful introduction of the stapedectomy in the late fifties of the last century. This book tries to highlight almost all possible treatments for otosclerosis presented in lite 606 $aOtosclerosis 606 $aOtology$xHistory 606 $aEar$xDiseases 608 $aElectronic books. 615 0$aOtosclerosis. 615 0$aOtology$xHistory. 615 0$aEar$xDiseases. 676 $a617.8/82 700 $aTange$b R. A$0918337 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910464683203321 996 $aThe history of otosclerosis treatment$92058999 997 $aUNINA LEADER 04358nam 2200541 450 001 9910792670103321 005 20200520144314.0 010 $a0-231-54282-8 024 7 $a10.7312/sher17482 035 $a(CKB)3710000000982322 035 $a(DE-B1597)481767 035 $a(OCoLC)979904363 035 $a(DE-B1597)9780231542821 035 $a(Au-PeEL)EBL4759781 035 $a(CaPaEBR)ebr11316685 035 $a(CaONFJC)MIL986749 035 $a(OCoLC)966484961 035 $a(PPN)201890070 035 $a(MiAaPQ)EBC4759781 035 $a(EXLCZ)993710000000982322 100 $a20161223h20172017 uy 0 101 0 $aeng 135 $aurcnu|||||||| 181 $2rdacontent 182 $2rdamedia 183 $2rdacarrier 200 10$aIf you're in a dogfight, become a cat! $estrategies for long-term growth /$fLeonard Sherman 210 1$aNew York :$cColumbia Business School Publishing,$d2017. 210 4$dİ2017 215 $a1 online resource (361 pages) $cillustrations 225 0 $aColumbia Business School Publishing 300 $aIncludes index. 311 $a0-231-17482-9 327 $tFrontmatter -- $tContents -- $tPreface -- $tChapter One. The Origins of Modern Business Strategy Thinking -- $tChapter Two. There's No Such Thing as a Bad Industry -- $tChapter Three. Why Are We in Business? -- $tChapter Four. The Search for the Holy Grail of Business: Long-Term Profitable Growth -- $tChapter Five. Do You Know What Your Strategy Is? -- $tChapter Six. Getting Strategy Right -- $tChapter Seven. Creating Strong Brands -- $tChapter Eight. Brand Builders and Killers -- $tChapter Nine. What Makes Products Meaningfully Different? -- $tChapter Ten. Where Do Great Ideas Come From? -- $tChapter Eleven. Strategies to Break Away from the Pack -- $tChapter Twelve. Hitting the Bull's-Eye -- $tNotes -- $tIndex 330 $aBusinesses often find themselves trapped in a competitive dogfight, scratching and clawing for market share with products consumers view as largely undifferentiated. Conventional wisdom suggests that dogfights are to be expected as marketplaces mature, giving rise to the notion that there are "bad" industries where it is unlikely that any company can succeed. But there are notable exceptions in which enlightened executives have changed the rules to grasp the holy grail of business: long-term profitable growth. Rather than joining the dogfights raging within their industry, companies such as Apple, FedEx, and Starbucks have chosen to become metaphorical cats, continuously renewing their distinctive strategies to compete on their own terms.In If You're in a Dogfight, Become a Cat, Leonard Sherman draws on four decades of experience in management consulting, venture capital, and teaching business strategy at Columbia Business School to share practical advice on two of the most vexing issues facing business executives: why is it so hard to achieve long-term profitable growth, and what can companies do to break away from the pack?Sherman takes the reader on a provocative journey through the building blocks of business strategy by challenging conventional wisdom on a number of questions that will redefine management best practices:• What should be the overarching purpose of your business?• Do you really know what your strategy is?• Is there such a thing as a bad industry?• Where do great ideas come from and how do I find them?• What makes products meaningfully different?• What makes and breaks great brands?• How and when should I disrupt my own company?• What are the imperatives to achieving long-term profitable growth?Filled with dozens of illustrative examples of inspiring successes and dispiriting falls from grace, this book provides deep insights on how to become the cat in a dogfight, whether you are a CEO, mid-level manager, aspiring business school student, or curious observer interested in achieving sustained profitable growth. 606 $aStrategic planning 606 $aIndustrial management 615 0$aStrategic planning. 615 0$aIndustrial management. 676 $a658.4/012 700 $aSherman$b Len$f1956-$01474823 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910792670103321 996 $aIf you're in a dogfight, become a cat$93688702 997 $aUNINA