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101 0 $aeng
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181   $2rdacontent
182   $2rdamedia
183   $2rdacarrier
200 10$aResearching UX $eanalytics /$fby Luke Hay
205   $a1st edition
210  1$aVictoria, Australia :$cSitePoint Pty. Ltd.,$d2017.
210  4$dİ2017
215   $a1 online resource (175 pages)
300   $a"Aspects of UX"--Cover.
311   $a0-9943470-7-3 
330   $aGood UX is based on evidence. Qualitative evidence, such as user testing and field research, can only get you so far. To get the full picture of how users are engaging with your website or app, you'll need to use quantitative evidence in the form of analytics. This book will show you, step by step, how you can use website and app analytics data to inform design choices and definitively improve user experience. Offering practical guidelines, with plenty of detailed examples, this book covers: why you need to gather analytics data for your UX projects getting set up with analytics tools analyzing data how to find problems in your analytics using analytics to aid user research, measure and report on outcomes
517 3 $aResearching user experience analytics
606   $aHuman-computer interaction
606   $aUser interfaces (Computer systems)
606   $aUser-centered system design
615  0$aHuman-computer interaction.
615  0$aUser interfaces (Computer systems)
615  0$aUser-centered system design.
676   $a004.019
700   $aHay$b Luke$01549883
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910792638103321
996   $aResearching UX$93808252
997   $aUNINA