LEADER 03823nam 2200649 450 001 9910792627703321 005 20230126221541.0 010 $a1-63157-607-0 035 $a(CKB)3710000001033309 035 $a(BEP)4790762 035 $a(OCoLC)971590785 035 $a(CaBNVSL)swl00407084 035 $a(Au-PeEL)EBL4790762 035 $a(CaPaEBR)ebr11333368 035 $a(OCoLC)970635902 035 $a(CaSebORM)9781631576072 035 $a(MiAaPQ)EBC4790762 035 $a(EXLCZ)993710000001033309 100 $a20170202d2017 fy 0 101 0 $aeng 135 $aurcnu|||||||| 181 $2rdacontent 182 $2rdamedia 183 $2rdacarrier 200 12$aA profile of the United States toy industry $eserious fun /$fChristopher Byrne 205 $aSecond edition. 210 1$aNew York, New York (222 East 46th Street, New York, NY 10017) :$cBusiness Expert Press,$d2017. 215 $a1 online resource (xiv, 154 pages) 225 1 $aIndustry profiles collection,$x2331-0073 311 $a1-63157-606-2 320 $aIncludes bibliographical references (page [149]) and index. 327 $a1. A brief history of the U.S. toy industry -- 2. The toy industry by size and category -- 3. Product still rules -- 4. Buying and selling -- 5. Creating desire: licensing, advertising, and marketing -- 6. The money game: the financial realities of the toy industry -- 7. So you still want to play? -- Epilogue: play it forward: forecasting the future -- Bibliography -- Index. 330 3 $aThe toy industry is one of the most consistently misunderstood sectors of American business, comprising a wide range of businesses under one banner-entertainment, commodities, fashion and licensing-that each behave differently. The broad and diverse market is constantly changing, with more than 40 percent of products new each year. Today, it is a mix of approximately 600 publicly and privately held companies. Currently about $22 billion per year at wholesale for traditional toys, the size of the United States toy industry has remained relatively constant since the 1990s. It is also the only industry where success depends on the whims of a child. This book will provide a concise and in-depth introduction to the structure, practices, and market forces that impact the toy industry, including a short history, a description of the current market landscape, product trends, emerging opportunities and threats and expectations for the future. It will further cover aspects of retailing, consumer behavior, and financial markets as they relate to the industry. The primary focus is the U.S. toy industry, but one cannot ignore the global scope of the business, particularly with respect to manufacturing and opportunities for growth in emerging markets. It is intended to provide a foundation for understanding the diverse and dynamic nature of the toy industry and many things that make it unique and to provide an introduction to this fast-paced, always changing and fiercely competitive business where success is often more an art than a science. 410 0$aIndustry profiles collection.$x2331-0073 606 $aToy industry$zUnited States 610 $aretailing 610 $aresearch 610 $apreschool 610 $aMattel 610 $amerchandising 610 $amarketing 610 $amanufacturing 610 $aindustry 610 $aHasbro 610 $adolls 610 $aToy: consumption, design, development 610 $agames 615 0$aToy industry 676 $a338.7688720973 700 $aByrne$b Christopher$0917238 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910792627703321 996 $aA profile of the United States toy industry$93801400 997 $aUNINA