LEADER 01604nam  2200409   450 
001 9910792556303321
005 20180127100302.0
010   $a1-4985-3952-1
035   $a(CKB)3710000001010557
035   $a(MiAaPQ)EBC4777293
035   $a(EXLCZ)993710000001010557
100   $a20170118h20162016  uy             0
101 0 $aeng
135   $aurcnu||||||||
181   $2rdacontent
182   $2rdamedia
183   $2rdacarrier
200 10$aBroadcast pharmaceutical advertising in the United States $eprimetime pill pushers /$fJanelle Applequist, Ph.D
210  1$aLanham, Maryland :$cLexington Books,$d2016.
210  4$dİ2016
215   $a1 online resource (169 pages) $cillustrations, tables
311   $a1-4985-3953-X 
311   $a1-4985-3951-3 
320   $aIncludes bibliographical references and index.
327   $aThe nature of the pharmaceutical advertising industry : direct-to-consumer advertising in the United States -- Theoretical foundations : toward an analysis of DTCA -- Analyses of DTCA on primetime television -- DTC advertisements : a triangulated approach -- The commercial elements of constructing a drug : a textual analysis of a Yaz advertisement -- Looking forward.
606   $aAdvertising$xDrugs
607   $aUnited States
615  0$aAdvertising$xDrugs.
676   $a659.1961519
700   $aApplequist$b Janelle$01495724
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910792556303321
996   $aBroadcast pharmaceutical advertising in the United States$93719967
997   $aUNINA