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100 $a20150714h20152015 uy 0
101 0 $aeng
135 $aur|n|---|||||
181 $ctxt
182 $cc
183 $acr
200 10$aSold out $ehow marketing in school threatens children's well-being and undermines their education /$fAlex Molnar and Faith Boninger
210 1$aLanham, Maryland :$cRowman & Littlefield,$d2015.
210 4$dİ2015
215 $a1 online resource (296 p.)
300 $aDescription based upon print version of record.
311 $a1-4758-1361-9
311 $a1-4758-1362-7
320 $aIncludes bibliographical references and index.
327 $aContents; Acknowledgments; 1 The Problem of Schoolhouse Commercialism; 2 Schoolhouse Commercializing Trends, 1990-2006; 3 Threats to Children's Psychological Well-Being; 4 Threats to Children's Physical Well-Being; 5 Threats to the Integrity of Children's Education; 6 Assessing the Intensity of the Threats Commercialism Poses to Children's Well-Being; 7 Digital Marketing and Threats to Children's Privacy; 8 Closing Thoughts; Appendix A; Appendix B; Appendix C; Appendix D; Appendix E; Index; About the Authors
330 $aIf you strip away the rosy language of "school-business partnership," "win-win situation," "giving back to the community," and the like, what you see when you look at corporate marketing activities in the schools is example after example of the exploitation of children for financial gain.
606 $aBusiness and education$zUnited States
606 $aCommercialism in schools$zUnited States
606 $aPublic schools$zUnited States$xFinance
606 $aConsumption (Economics)$zUnited States
615 0$aBusiness and education
615 0$aCommercialism in schools
615 0$aPublic schools$xFinance.
615 0$aConsumption (Economics)
676 $a378.15430973
700 $aMolnar$b Alex$01497389
702 $aBoninger$b Faith
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801 1$bMiAaPQ
801 2$bMiAaPQ
906 $aBOOK
912 $a9910792501203321
996 $aSold out$93795505
997 $aUNINA