LEADER 02669nam 2200589 450 001 9910792501203321 005 20170918155125.0 010 $a1-4758-1360-0 035 $a(CKB)2560000000365555 035 $a(EBL)2081426 035 $a(OCoLC)913377657 035 $a(SSID)ssj0001515675 035 $a(PQKBManifestationID)12584603 035 $a(PQKBTitleCode)TC0001515675 035 $a(PQKBWorkID)11482995 035 $a(PQKB)11111729 035 $a(MiAaPQ)EBC2081426 035 $a(EXLCZ)992560000000365555 100 $a20150714h20152015 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aSold out $ehow marketing in school threatens children's well-being and undermines their education /$fAlex Molnar and Faith Boninger 210 1$aLanham, Maryland :$cRowman & Littlefield,$d2015. 210 4$dİ2015 215 $a1 online resource (296 p.) 300 $aDescription based upon print version of record. 311 $a1-4758-1361-9 311 $a1-4758-1362-7 320 $aIncludes bibliographical references and index. 327 $aContents; Acknowledgments; 1 The Problem of Schoolhouse Commercialism; 2 Schoolhouse Commercializing Trends, 1990-2006; 3 Threats to Children's Psychological Well-Being; 4 Threats to Children's Physical Well-Being; 5 Threats to the Integrity of Children's Education; 6 Assessing the Intensity of the Threats Commercialism Poses to Children's Well-Being; 7 Digital Marketing and Threats to Children's Privacy; 8 Closing Thoughts; Appendix A; Appendix B; Appendix C; Appendix D; Appendix E; Index; About the Authors 330 $aIf you strip away the rosy language of "school-business partnership," "win-win situation," "giving back to the community," and the like, what you see when you look at corporate marketing activities in the schools is example after example of the exploitation of children for financial gain.
606 $aBusiness and education$zUnited States 606 $aCommercialism in schools$zUnited States 606 $aPublic schools$zUnited States$xFinance 606 $aConsumption (Economics)$zUnited States 615 0$aBusiness and education 615 0$aCommercialism in schools 615 0$aPublic schools$xFinance. 615 0$aConsumption (Economics) 676 $a378.15430973 700 $aMolnar$b Alex$01497389 702 $aBoninger$b Faith 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910792501203321 996 $aSold out$93795505 997 $aUNINA