LEADER 02131oam  2200469   450 
001 9910792476003321
005 20190911100030.0
010   $a0-12-404694-0
035   $a(OCoLC)852159284
035   $a(MiFhGG)GVRL6ZMD
035   $a(EXLCZ)992660000000011149
100   $a20130503d2013      uy             0
101 0 $aeng
135   $aurun|---uuuua
181   $ctxt
182   $cc
183   $acr
200 10$aPractical web analytics for user experience $ehow analytics can help you understand your users /$fMichael Beasley
205   $a1st edition
210   $aAmsterdam $cMorgan Kaufmann, an imprint of Elsevier$d2013
210  1$aWaltham, MA :$cMorgan Kaufmann,$d2013.
215   $a1 online resource (xv, 234 pages) $cillustrations (some color)
225 0 $aGale eBooks
300   $aIncludes index.
311   $a0-12-404619-3 
320   $aIncludes bibliographical references and index.
327   $apt. 1. Introduction to web analytics -- pt. 2. Learning about users through web analytics -- pt. 3. Advanced topics.
330   $aPractical Web Analytics for User Experience teaches you how to use web analytics to help answer the complicated questions facing UX professionals. Within this book, you'll find a quantitative approach for measuring a website's effectiveness and the methods for posing and answering specific questions about how users navigate a website. The book is organized according to the concerns UX practitioners face. Chapters are devoted to traffic, clickpath, and content use analysis, measuring the effectiveness of design changes, including A/B testing, building user profiles based on search hab
606   $aWeb usage mining
606   $aInternet users$xAttitudes
606   $aWeb site development
615  0$aWeb usage mining.
615  0$aInternet users$xAttitudes.
615  0$aWeb site development.
676   $a006.3
700   $aBeasley$b Michael$f1980-$01555231
801  0$bMiFhGG
801  1$bMiFhGG
906   $aBOOK
912   $a9910792476003321
996   $aPractical web analytics for user experience$93816963
997   $aUNINA