LEADER 05525nam 2200733Ia 450 001 9910792450503321 005 20230912140039.0 010 $a0-470-63494-4 010 $a1-282-54762-3 010 $a9786612547621 010 $a0-470-63492-8 035 $a(CKB)2670000000011102 035 $a(EBL)487673 035 $a(OCoLC)607552634 035 $a(SSID)ssj0000404065 035 $a(PQKBManifestationID)11264361 035 $a(PQKBTitleCode)TC0000404065 035 $a(PQKBWorkID)10437920 035 $a(PQKB)11300686 035 $a(Au-PeEL)EBL487673 035 $a(CaPaEBR)ebr10385893 035 $a(CaONFJC)MIL254762 035 $a(Au-PeEL)EBL7147307 035 $a(CaSebORM)9780470562314 035 $a(MiAaPQ)EBC487673 035 $a(MiAaPQ)EBC7147307 035 $a(PPN)147508533 035 $a(EXLCZ)992670000000011102 100 $a20100105d2010 uy 0 101 0 $aeng 135 $aurunu||||| 181 $ctxt 182 $cc 183 $acr 200 10$aAdvanced Web metrics with Google Analytics$b[electronic resource] /$fBrian Clifton 205 $a2nd ed. 210 $aIndianapolis, IN $cWiley$dc2010 215 $a1 online resource (531 p.) 225 1 $aSerious skills. 300 $aDescription based upon print version of record. 311 $a0-470-56231-5 320 $aIncludes bibliographical references and index. 327 $aAdvanced Web Metrics with Google Analytics, 2nd Edition; Acknowledgments; About the Author; Contents; Foreword; Introduction; Who Should Read This Book; What Is Covered in This Book; GA IQ Coupon; How to Contact the Author; Part I: Measuring Success; Chapter 1: Why Understanding Your Web Traffic Is Important to Your Business; Website Measurement-Why Do This?; Information Web Analytics Can Provide; Where to Start; Decisions Web Analytics Can Help You Make; The ROI of Web Analytics; How Web Analytics Helps You Understand Your Web Traffic; Where Web Analytics Fits In; Where to Get Help; Summary 327 $aChapter 2: Available Methodologies and Their Accuracy Page Tags and Logfiles; Cookies in Web Analytics; Understanding Web Analytics Data Accuracy; Improving the Accuracy of Web Analytics Data; Privacy Considerations for the Web Analytics Industry; Summary; Chapter 3: Google Analytics Features, Benefits, and Limitations; Key Features and Capabilities of Google Analytics; How Google Analytics Works; What Google Analytics Cannot Do; Google Analytics and Privacy; How Is Google Analytics Different?; What Is Urchin?; Summary; Part II: Using Google Analytics Reports 327 $aChapter 4: Using the Google Analytics Interface Discoverability and Initial Report Access; Navigating Your Way Around: Report Layout; Summary; Chapter 5: Reports Explained; The Dashboard Overview; The Top Reports; Understanding Page Value; Understanding Data Sampling; Summary; Part III: Implementing Google Analytics; Chapter 6: Getting Up and Running with Google Analytics; Creating Your Google Analytics Account; Tagging Your Pages; Back Up: Keeping a Local Copy of Your Data; Using Accounts and Profiles; Agencies and Hosting Providers: Setting Up Client Accounts 327 $aGetting Ad Words Data: Linking to Your Ad Words Account Getting Ad Sense Data: Linking to Your Ad Sense Account; Common Pre-implementation Questions; Summary; Chapter 7: Advanced Implementation; _trackPageview(): the Google Analytics Workhorse; Tracking E-commerce Transactions; Campaign Tracking; Event Tracking; Customizing the GATC; Summary; Chapter 8: Best-Practices Configuration Guide; Initial Configuration; Goal Conversions and Funnels; Why Segmentation Is Important; Choosing Advanced Segments versus Profile Filters; Profile Segments: Segmenting Visitors Using Filters 327 $aReport Segments: Segmenting Visitors Using Advanced Segments Summary; Chapter 9: Google Analytics Hacks; Why Hack an Existing Product?; Customizing the List of Recognized Search Engines; Labeling Visitors, Sessions, and Pages; Tracking Error Pages and Broken Links; Tracking Referral URLs from Pay-Per-Click Networks; Site Overlay: Differentiating Links to the Same Page; Matching Specific Transactions to Specific Referral Data; Tracking Links to Direct Downloads; Changing the Referrer Credited for a Goal Conversion; Roll-up Reporting; Summary 327 $aPart IV: Using Visitor Data to Drive Website Improvement 330 $aPacked with insider tips and tricks, this how-to guide is fully revised to cover the latest version of Google Analytics and shows you how to implement proven Web analytics methods and concepts. This second edition of the bestselling Advanced Web Metrics with Google Analytics is the perfect book for marketers, vendors, consultants, and Webmasters who want to learn the installation, configuration, tracking techniques, and best practices of Google Analytics.Google Analytics is a free tool that measures Web site effectiveness and helps users better understand how web site performa 410 0$aSerious skills. 606 $aWeb usage mining 606 $aInternet users$xStatistics$xData processing 615 0$aWeb usage mining. 615 0$aInternet users$xStatistics$xData processing. 676 $a006.3 686 $aST 515$2rvk 700 $aClifton$b Brian$f1969-$01577685 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910792450503321 996 $aAdvanced Web metrics with Google Analytics$93856505 997 $aUNINA