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100   $a20100601d2010      uy             0
101 0 $aeng
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181   $ctxt
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183   $acr
200 10$aPerformance marketing with Google Analytics$b[electronic resource] $estrategies and techniques for maximizing online ROI /$fSebastian Tonkin, Caleb Whitmore, Justin Cutroni
205   $a1st edition
210   $aHoboken, N.J. $cWiley Pub., Inc.$d2010
215   $a1 online resource (456 p.)
300   $aIncludes index.
311   $a0-470-57831-9 
327   $apt. 1. Competing for customers on the Web -- pt. 2. Google Analytics essentials -- pt. 3. Controlling costs and planning profits -- pt. 4. Growing organic search and conversions -- pt. 5. Extending Google Analytics -- pt. 6. Appendixes.
330   $aAn unparalleled author trio shares valuable advice for using Google Analytics to achieve your business goals Google Analytics is a free tool used by millions of Web site owners across the globe to track how visitors interact with their Web sites, where they arrive from, and which visitors drive the most revenue and sales leads. This book offers clear explanations of practical applications drawn from the real world. The author trio of Google Analytics veterans starts with a broad explanation of performance marketing and gets progressively more specific, closing with step-by-step
606   $aInternet searching$xStatistical services
606   $aWeb usage mining$xComputer programs
606   $aInternet users$xStatistics$xData processing
615  0$aInternet searching$xStatistical services.
615  0$aWeb usage mining$xComputer programs.
615  0$aInternet users$xStatistics$xData processing.
676   $a006.7
700   $aTonkin$b Sebastian$01562591
701   $aWhitmore$b Caleb$01562592
701   $aCutroni$b Justin$01562593
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910792416203321
996   $aPerformance marketing with Google Analytics$93830381
997   $aUNINA