LEADER 04886oam 2200841I 450 001 9910792412003321 005 20230807204121.0 010 $a1-317-46918-6 010 $a1-315-70388-2 010 $a1-317-46919-4 010 $a1-282-55483-2 010 $a9786612554834 010 $a0-7656-2648-9 024 7 $a10.4324/9781315703886 035 $a(CKB)2670000000018406 035 $a(EBL)501510 035 $a(OCoLC)608691469 035 $a(SSID)ssj0000419158 035 $a(PQKBManifestationID)12156703 035 $a(PQKBTitleCode)TC0000419158 035 $a(PQKBWorkID)10381620 035 $a(PQKB)10360334 035 $a(MiAaPQ)EBC1900131 035 $a(MiAaPQ)EBC501510 035 $a(Au-PeEL)EBL1900131 035 $a(CaPaEBR)ebr10373252 035 $a(CaONFJC)MIL255483 035 $a(OCoLC)898771500 035 $a(OCoLC)958109930 035 $a(Au-PeEL)EBL501510 035 $a(OCoLC)297222604 035 $a(FINmELB)ELB141257 035 $a(EXLCZ)992670000000018406 100 $a20180706e20152009 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 00$aHandbook of brand relationships /$fDeborah J. MacInnis, C. Whan Park, Joseph W. Priester, editors 210 1$aLondon ;$aNew York :$cRoutledge,$d2015. 215 $a1 online resource (449 p.) 225 1 $aAdvertising and Consumer Psychology 300 $a"Society for consumer psychology." 300 $aFirst published 2009 by M.E. Sharpe. 311 $a0-7656-2357-9 320 $aIncludes bibliographical references and indexes. 327 $aHalf-title; Title; Copyright; Contents; Introduction; PART I. Fundamental Issues in Brand Relationships; 1. Lessons Learned About Consumers' Relationships With Their Brands; 2. Using Relationship Norms to Understand Consumer-Brand Interactions; 3. Brand Loyalty is Not Habitual; PART II. Goals, Needs, and Motives That Foster Brand Relationships; 4. Self-Expansion Motivation and Inclusion of Brands in Self: Toward a Theory of Brand Relationships; 5. Why on Earth Do Consumers Have Relationships with Marketers: Toward Understanding the Functions of Brand Relationships 327 $a6. Self-Brand Connections: The Role of Reference Groups and Celebrity Endorsers in Creation of Brand Meaning; 7. When Brands are Build from Within: A Social Identity Pathway to Liking and Evaluation; 8. Group-Based Brand Relationships and Persuasion: Multiple Roles for Identification and Identification Discrepancies; PART III. Brand Meaning and Meaning Makers; 9. Collective Brand Relationships; 10. Building Brand Relationships Through Corporate Social Responsibility; 11. Ethnicity, Race, and Brand Connections; 12. Cultural Value Dimensions and Brands: Can a Global Brand Image Exist? 327 $a13. Understanding Cultural Differences in Brand Extension Evaluation: The Influence of Analytic versus Holistic Thinking14. Luxury Branding; PART IV. Psychological and Behavioral Effects of Strong Brand Relationships; 15. Attitudes as a Basis for Brand Relationships: The Roles of Elaboration, Metacognition, and Bias Correction; 16. Putting Conext Effects in Context: The Construction and Retrieval as Moderated by Attitude Strength (CARMAS) Model of Evaluative Judgment; 17. The Connection-Prominence Attachment Model (CPAM): A Conceptual and Methodological Exploration of Brand Attachment 327 $a18. Love, Desire, and Identity: A Conditional Integration Theory of the Love of Things19. Customer Coping in Response to Relationship Transgressions: An Attachment Theoretic Approach; PART V. Conclusions and Research Directions; 20. Research Directions on Strong Brand Relationships; About the Editors and Contributors; Name Index; Subject Index 330 $aBrand relationships are critical because they can enhance company profitability by lowering customer acquisition and retention costs. Featuring chapters by well-known marketing and psychology scholars, this is the first serious academic book to offer a psychological perspective on the meaning of and basis for brand relationships, as well as their effects. 410 0$aAdvertising and Consumer Psychology 606 $aRelationship marketing 606 $aBrand choice 606 $aBranding (Marketing) 606 $aCustomer relations 615 0$aRelationship marketing. 615 0$aBrand choice. 615 0$aBranding (Marketing) 615 0$aCustomer relations. 676 $a658.8/27 701 $aMacInnis$b Deborah J$0628365 701 $aPark$b C. Whan$01485695 701 $aPriester$b Joseph W$01562564 712 02$aSociety for Consumer Psychology. 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910792412003321 996 $aHandbook of brand relationships$93830340 997 $aUNINA