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100   $a20091105d2010      uy             0
101 0 $aeng
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181   $ctxt
182   $cc
183   $acr
200 10$aFundraising principles and practice$b[electronic resource] /$fAdrian Sargeant, Jen Shang
210   $aSan Francisco $cJossey-Bass$dc2010
215   $a1 online resource (691 p.)
225 1 $aEssential Texts for Nonprofit and Public Leadership and Management ;$vv.24
300   $aDescription based upon print version of record.
311   $a0-470-45039-8 
320   $aIncludes bibliographical references and indexes.
327   $aFundraising Principles and Practice; Contents; Figures, Table, and Exhibits; Preface; Acknowledgments; The Authors; Part One: Introduction to Fundraising and Donor Behavior; Chapter One: INTRODUCTION TO THE NONPROFIT SECTOR; Chapter Two: THE DEVELOPMENT OF A PROFESSION; Chapter Three: ETHICAL FUNDRAISING; Chapter Four: INDIVIDUAL GIVING BEHAVIOR; Chapter Five: SOCIAL INFLUENCES ON GIVING; Part Two: Fundraising Planning; Chapter Six: FUNDRAISING PLANNING; Chapter Seven: FUNDRAISING PLANNING; Chapter Eight: THE CASE FOR SUPPORT; Chapter Nine: ASSESSING FUNDRAISING PERFORMANCE
327   $aPart Three: Fundraising Methods Chapter Ten: DIRECT RESPONSE FUNDRAISING; Chapter Eleven: FUNDRAISING ONLINE; Chapter Twelve: DONOR RETENTION AND DEVELOPMENT; Chapter Thirteen: MAJOR GIFT FUNDRAISING; Chapter Fourteen: BEQUEST, IN MEMORIAM, AND TRIBUTE GIVING; Chapter Fifteen: PLANNED GIVING; Chapter Sixteen: CORPORATE GIVING AND FUNDRAISING; Chapter Seventeen: GRANT FUNDRAISING; Part Four: Fundraising and Civil Society; Chapter Eighteen: MANAGING FUNDRAISING VOLUNTEERS; Chapter Nineteen: FUNDRAISING EVENTS; Chapter Twenty: WOMEN AND PHILANTHROPY
327   $aChapter Twenty-One: PUBLIC TRUST AND CONFIDENCE Chapter Twenty-Two: THE SOCIAL ROLE OF FUNDRAISING; References; Name Index; Subject Index
330   $aThis books offers a definitive text on the vital topic fundraising. It provides students of fundraising and nonprofit professionals access to the most relevant theories and includes concrete examples of modern fundraising practice. The book contains clear learning objectives, recommended readings, case studies, summary self-test questions, and exercises at the end of each chapter. The Principles and Practice of Fundraising comprehensively addresses all the major forms of fundraising and critical topics such as donor behavior and fundraising planning. Praise for fundraising pr
410  0$aEssential Texts for Nonprofit and Public Leadership and Management
606   $aFund raising
606   $aNonprofit organizations$xFinance
606   $aNonprofit organizations$xMarketing
615  0$aFund raising.
615  0$aNonprofit organizations$xFinance.
615  0$aNonprofit organizations$xMarketing.
676   $a658.15/224
700   $aSargeant$b Adrian$0328066
701   $aShang$b Jen$f1979-$0328067
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910792351703321
996   $aFundraising principles and practice$9838955
997   $aUNINA