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100   $a20130912d1995      fy             0
101 0 $aeng
135   $aur|||||||||||
181   $2rdacontent
182   $2rdamedia
183   $2rdacarrier
200 10$aConsumer research$b[electronic resource] $eintrospective essays on the study of consumption /$fMorris B. Holbrook
210   $aThousand Oaks $cSAGE$dc1995
215   $a1 online resource (xii, 419 p.) $cill
300   $aDescription based upon print version of record.
311   $a1-322-28362-1 
311   $a0-8039-7297-0 
320   $aIncludes bibliographical references (pages 369-399) and index.
327   $a""Cover""; ""Contents""; ""Preface""; ""Chapter 1 - A Brief History of Morris the Cat""; ""Chapter 2 - Theory Development is a Jazz Solo""; ""Chapter 3 - On Hatching a Program of Consumer Research""; ""Chapter 4 - What is Consumer Research?""; ""Chapter 5 - O, Consumer, How You've Changed""; ""Chapter 6 - Whither Consumer Research?""; ""Chapter 7 - Romanticism, Subjective Personal Introspection, and Morris the Epicurean""; ""Chapter 8 - The Role of Lyricism in Consumer Research""; ""Chapter 9 - Dogmatism and Catastrophe in the Development of Marketing Thought""; ""Chapter 10 - I'm HIP""
327   $a""Chapter 11 - Epilogue""""References""; ""Index""; ""About the Author""
330   $aThis collection of essays provides a personal, thought-provoking and often humorous documentation of the evolution of the field of consumer research. The book highlights aspects of hotly debated issues that surround this field of inquiry, and presents a picture of how consumer research has grown and developed over the past 25 years.
606   $aConsumers$xResearch
606   $aConsumer behavior
615  0$aConsumers$xResearch.
615  0$aConsumer behavior.
676   $a658.834
700   $aHolbrook$b Morris B$0148224
801  0$bStDuBDS
801  1$bStDuBDS
906   $aBOOK
912   $a9910792293303321
996   $aConsumer research$93842989
997   $aUNINA