LEADER 05608oam 2200697Ia 450 001 9910792270803321 005 20231222183351.0 010 $a0-19-161017-8 010 $a0-19-969702-7 010 $a1-282-69966-0 010 $a9786612699665 010 $a0-19-157340-X 035 $a(CKB)2560000000293330 035 $a(EBL)477053 035 $a(OCoLC)536309542 035 $a(SSID)ssj0000343047 035 $a(PQKBManifestationID)11247820 035 $a(PQKBTitleCode)TC0000343047 035 $a(PQKBWorkID)10289821 035 $a(PQKB)10268886 035 $a(StDuBDS)EDZ0000076035 035 $a(MiAaPQ)EBC477053 035 $a(Au-PeEL)EBL477053 035 $a(CaPaEBR)ebr10356804 035 $a(CaONFJC)MIL269966 035 $a(MiAaPQ)EBC7038206 035 $a(Au-PeEL)EBL7038206 035 $a(EXLCZ)992560000000293330 100 $a20100208d2010 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aSoft innovation $eeconomics, product aesthetics, and the creative industries /$fPaul Stoneman 210 1$aOxford ;$aNew York :$cOxford University Press,$d2010. 215 $a1 online resource (xiv, 384 pages) $cillustrations 311 0 $a0-19-957248-8 311 0 $a0-19-172225-1 320 $aIncludes bibliographical references and index. 327 $aContents; Acknowledgements; List of Figures; List of Tables; List of Abbreviations; Chapter 1: Introduction; 1.1 Purpose; 1.2 An overview; Part I: The Nature and Extent of Soft Innovation; Chapter 2: Defining Soft Innovation; 2.1 Introduction; 2.2 Product, process, and organizational innovations; 2.3 Soft innovation: the definition; 2.4 The two faces of soft innovation; 2.5 Soft innovation and product differentiation; 2.6 Judging the relative significance of soft innovations; 2.7 Science; 2.8 Research and development; 2.9 Patenting; 2.10 Conclusions 327 $aAppendix A; 2.1: The Market-based Approach to Valuing the Significance of Soft InnovationA2.1.1 Introduction; A2.1.2 Soft innovation and the demand curve; A2.1.3 Soft innovation and the supply curve; A2.1.4 The significance of soft innovation; Appendix A2.2: The Creative Industries; A2.2.1 The creative industries, an introduction; A2.2.2 The number of creative businesses; A2.2.3 Output and exports in the creative industries, United Kingdom; A2.2.4 The location of the creative industries in the United Kingdom; A2.2.5 Creative employment in the United Kingdom; A2.2.6 International comparisons 327 $aA2.2.7 An overview; Chapter 3: Aggregate Measures of Soft Innovation; 3.1 Introduction; 3.2 Innovation surveys; 3.3 Output of soft innovation and employment of soft innovators in the creative industries; 3.4 Employment of innovators outside the creative industries; 3.5 Design; 3.6 Copyrights and trademarks; 3.7 The PIMS database; 3.8 Conclusions; Chapter 4: Soft Innovation in the Creative Industries: Books, Recorded Music, and Video Games; 4.1 Introduction; 4.2 Product variant launches as a measure of the rate of soft innovation; 4.3 Book publishing; 4.4 Recorded music; 4.5 Video games 327 $a4.6 Soft innovation in the creative industries: conclusions; Chapter 5: Soft Innovation Outside the Creative Industries: Food, Pharmaceuticals, and Financial Services; 5.1 Introduction; 5.2 The food industry; 5.3 Pharmaceuticals; 5.4 Financial services; 5.5 Soft innovation outside the creative sector: an overview; Part II: The Economic Analysis of Soft Innovation; Chapter 6: The Economic Analysis of TPP Innovation as a Foundation for the Analysis of Soft Innovation; 6.1 Introduction; 6.2 Some models of TPP innovation; 6.3 Soft innovations: a special case?; 6.4 Conclusion 327 $aChapter 7: The Supply of Soft Innovations; 7.1 Introduction; 7.2 Horizontal product differentiation; 7.3 Vertical product differentiation; 7.4 Conclusions; Chapter 8: The Diffusion of Soft Innovations; 8.1 Introduction; 8.2 The epidemic approach; 8.3 The diffusion of soft innovations in horizontally differentiated markets; 8.4 The diffusion of soft innovations in vertically differentiated markets; 8.5 An overview; 8.6 Normative issues; 8.7 Conclusion; Chapter 9: Soft Innovation and Uncertainty: Variant Proliferation, Insurance Markets, and Finance; 9.1 Introduction; 9.2 Uncertainty and variant proliferation 330 $aAt its heart this book is about innovation and the innovation process. On the way, it considers aesthetics, design, creativity and the creative industries, and a number of other similar topics. Much of the existing economic literature on innovation has taken a particularly technological or functional viewpoint as to what sort of new products and processes are to be considered innovations. One of the key things this book shows is that there is a type of innovation, here labelled 'soft innovation', primarily concerned with changes in products (and perhaps processes) of an aesthetic or intellectu 606 $aCultural industries$xTechnological innovations$xManagement 606 $aCultural industries$xEconomic aspects 606 $aOrganizational change 615 0$aCultural industries$xTechnological innovations$xManagement. 615 0$aCultural industries$xEconomic aspects. 615 0$aOrganizational change. 676 $a338.477 700 $aStoneman$b Paul$089158 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910792270803321 996 $aSoft innovation$91141082 997 $aUNINA