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010   $a0-19-977500-1
010   $a1-282-94674-9
010   $a9786612946745
035   $a(CKB)2560000000299437
035   $a(EBL)584606
035   $a(OCoLC)670411316
035   $a(SSID)ssj0000437290
035   $a(PQKBManifestationID)11280962
035   $a(PQKBTitleCode)TC0000437290
035   $a(PQKBWorkID)10431436
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035   $a(MiAaPQ)EBC584606
035   $a(EXLCZ)992560000000299437
100   $a20151123d2006||||  u||            |
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 10$aGraph Design for the Eye and Mind$b[electronic resource]
210   $aNew York ;$aOxford $cOxford University Press$d2006
215   $a1 online resource (303 p.)
300   $aDescription based upon print version of record.
311   $a0-19-531184-1 
311   $a0-19-984707-X 
320   $aIncludes bibliographical references and index.
327   $aContents; How to Use This Book; Chapter 1 Looking With the Eye and Mind; Chapter 2 Choosing a Graph Format; Chapter 3 Creating the Framework, Labels, and Title; Chapter 4 Creating Pie Graphs, Divided-Bar Graphs, and Visual Tables; Chapter 5 Creating Bar-Graph Variants; Chapter 6 Creating Line-Graph Variants and Scatterplots; Chapter 7 Creating Color, Filling, and Optional Components; Chapter 8 How People Lie With Graphs; Chapter 9 Beyond the Graph; Appendix 1 Elementary Statistics for Graphs; Appendix 2 Analyzing Graphics Programs; Appendix 3 Summary of Psychological Principles; References
327   $aSources of Data and FiguresIndex; A; B; C; D; E; F; G; H; I; K; L; M; O; P; Q; R; S; T; U; V; W; X; Z
330   $aGraphs have become a fixture of everyday life, used in scientific and business publications, in magazines and newspapers, on television, on billboards, and even on cereal boxes. Nonetheless, surprisingly few graphs communicate effectively, and most graphs fail because they do not take into account the goals, needs, and abilities of the viewers. In raph Design for Eye and Mind, Stephen Kosslyn addresses these problems by presenting eight psychological principles for constructing effective graphs. Each principle is solidly rooted both in the scientific literature on how we perceive and comprehen
606   $aExperimental design -- Graphic methods
606   $aGraphic methods
606   $aStatistics -- Graphic methods
606   $aMathematics$2HILCC
606   $aPhysical Sciences & Mathematics$2HILCC
606   $aElementary Mathematics & Arithmetic$2HILCC
615  4$aExperimental design -- Graphic methods.
615  4$aGraphic methods.
615  4$aStatistics -- Graphic methods.
615  7$aMathematics
615  7$aPhysical Sciences & Mathematics
615  7$aElementary Mathematics & Arithmetic
676   $a001.4/226
676   $a001.4226
700   $aKosslyn$b Stephen M$053491
801  0$bAU-PeEL
801  1$bAU-PeEL
801  2$bAU-PeEL
906   $aBOOK
912   $a9910792244003321
996   $aGraph Design for the Eye and Mind$93796379
997   $aUNINA