LEADER 01617nam 2200361 n 450 001 996390611503316 005 20200824121529.0 035 $a(CKB)4940000000102475 035 $a(EEBO)2240861652 035 $a(UnM)99842527e 035 $a(UnM)99842527 035 $a(EXLCZ)994940000000102475 100 $a19910513d1604 uy | 101 0 $aeng 135 $aurbn||||a|bb| 200 00$aMedicines for the plague$b[electronic resource] $ethat is, godly and fruitfull sermons vpon part of the twentieth Psalme, full of instructions and comfort: very fit generally for all times of affliction, but more particularly applied to this late visitation of the plague. Preached at the same time at Norton in Suffolke, by Nicholas Bownd, Doctor of Diuinitie. And now published for the further good of all those that loue and feare the Lord. Perused, and allowed 210 $aLondon $cPrinted by Adam Islip [and Felix Kingston] for Cuthbert Burbie, and are to be sold at the Swan in Paules Churchyard$d1604 215 $a[12], 136, 139-301, [1] p 300 $a"Kingston pr[inted]. B-V, Islip the rest"--STC. 300 $aThis state has preliminaries collating [par.]2 A4. 300 $aReproduction of the original in Cambridge University Library. 330 $aeebo-0021 606 $aSermons, English$y17th century 615 0$aSermons, English 700 $aBownd$b Nicholas$fd. 1613.$01008183 801 0$bCu-RivES 801 1$bCu-RivES 801 2$bCStRLIN 801 2$bWaOLN 906 $aBOOK 912 $a996390611503316 996 $aMedicines for the plague$92365510 997 $aUNISA LEADER 04152oam 2200745I 450 001 9910792192703321 005 20230126204213.0 010 $a1-136-29183-0 010 $a0-203-11466-3 010 $a1-299-27882-5 010 $a1-136-29184-9 024 7 $a10.4324/9780203114667 035 $a(CKB)2560000000099194 035 $a(EBL)1143694 035 $a(OCoLC)830161471 035 $a(SSID)ssj0000834190 035 $a(PQKBManifestationID)11461919 035 $a(PQKBTitleCode)TC0000834190 035 $a(PQKBWorkID)10955131 035 $a(PQKB)11362868 035 $a(MiAaPQ)EBC1143694 035 $a(Au-PeEL)EBL1143694 035 $a(CaPaEBR)ebr10672787 035 $a(CaONFJC)MIL459132 035 $a(OCoLC)837891633 035 $a(OCoLC)783167632 035 $a(FINmELB)ELB143481 035 $a(EXLCZ)992560000000099194 100 $a20180706d2013 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aSport brands /$fPatrick Bouchet, Dieter Hillairet and Guillaume Bodet 210 1$aMilton Park, Abingdon, Oxon :$cRoutledge,$d2013. 215 $a1 online resource (209 p.) 225 0 $aRoutledge sports marketing 300 $aDescription based upon print version of record. 311 $a0-415-53285-X 311 $a0-415-53284-1 320 $aIncludes bibliographical references and index. 327 $aCover; SPORT BRANDS; Copyright; CONTENTS; LIST OF FIGURES AND TABLES; PREFACE; INTRODUCTION: Concepts, values and contextual framing; The difficult objectification of sport brands; The diversity of brand theories; Brand and brand equity in terms of business and consumer; 1 THE GREAT VARIETY OF SPORT BRANDS; Classical brands; Sport-specific brands; Certification and label brands; 2 THE TANGIBLE INFLUENCE OF SPORT BRANDS; The weight and impact of sport brands; The sport brands' influence on consumerism; The influence of sports products; 3 THE INTANGIBLE INFLUENCE OF SPORT BRANDS 327 $aThe social and cultural influence of sport brandsCultural differences and sport brands consumption; Sport brands' identity and perceptions; 4 SUBCULTURES, COMMUNITIES AND SPORT BRANDS; The influence of social subcultures; The influence of sporting subcultures; The influence of sport brands' communities; 5 THE ECONOMIC AND SOCIAL VALUE OF SPORT BRANDS; Brands as drivers for companies' profitability; Sport brands innovation; Ethical and responsible sport brands' practices; 6 SPORT BRANDS' GROWTH STRATEGIES; Brand positioning and strategy; Vertical integration strategies 327 $aSport brands' extension strategiesLicensing and co-branding; 7 SPORT BRANDS' THREATS; Countering sport brands' aging; The pitfalls of excessive marketing; Resisting parasitism, boycott, social criticism and counterfeiting; CONCLUSION; NOTES; REFERENCES; INDEX 330 $aSport brands are a central element of modern sport business and a ubiquitous component of contemporary global culture. This groundbreaking book offers a complete analysis of the topic of sport brands from both a marketing management approach (strategy and implementation) and a psycho-sociological approach (consumption and wider society). In doing so it explores both supply and demand sides, offering a complete introduction to the nature, purpose and value of sport brands not found in any other sports marketing text.The book covers the whole heterogeneity of sport brands, going 606 $aSports$xMarketing 606 $aProfessional sports$xEconomic aspects 606 $aSports$xEconomic aspects 606 $aSports$xSocial aspects 615 0$aSports$xMarketing. 615 0$aProfessional sports$xEconomic aspects. 615 0$aSports$xEconomic aspects. 615 0$aSports$xSocial aspects. 676 $a796.06 700 $aBouchet$b Patrick.$01162994 701 $aBodet$b Guillaume$01162995 701 $aHillairet$b Dieter$01162996 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910792192703321 996 $aSport brands$93814701 997 $aUNINA