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100   $a20100416d2010      uy             0
101 0 $aeng
135   $aur|||||||||||
181   $ctxt$2rdacontent
181   $csti$2rdacontent
182   $cc$2rdamedia
183   $acr$2rdacarrier
200 10$aInnovation $ea very short introduction /$fMark Dodgson and David Gann
210  1$aOxford :$cOxford University Press,$d2010.
215   $a1 online resource (xii, 148 pages) $cillustrations, portraits
225 1 $aVery short introductions ;$v227
311 0 $a0-19-956890-1 
311 0 $a0-19-177753-6 
320   $aIncludes bibliographical references and index.
327   $a1 Josiah Wedgwood: the world's greatest innovator; 2 Joseph Schumpeter's gales of creative destruction; 3 London's wobbly bridge: learning from failure; 4 Stephanie Kwolek's new polymer: from labs to riches; 5 Thomas Edison's organizational genius; 6 Building a smarter planet?; References; Further reading; Index
330 8 $aWhat is innovation? How can it be used? Why is failure so common in the process of innovation? This title looks at what innovation is, what it has done for us, and why it has been so important in the last 150 years.
410  0$aVery short introductions ;$v227.
606   $aTechnological innovations
606   $aBusiness
615  0$aTechnological innovations.
615  0$aBusiness.
676   $a338.064
700   $aDodgson$b Mark$f1957-$0147676
701   $aGann$b David$0739434
801  0$bMiAaPQ
801  1$bMiAaPQ
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912   $a9910792105803321
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