LEADER 02989oam  2200733I  450 
001 9910791991603321
005 20240131143014.0
010   $a1-4094-8514-5
010   $a1-317-05379-6
010   $a1-315-60951-7
010   $a1-283-38274-1
010   $a9786613382740
010   $a1-4094-2092-2
024 7 $a10.4324/9781315609515 
035   $a(CKB)2560000000079247
035   $a(EBL)834055
035   $a(OCoLC)772524300
035   $a(SSID)ssj0000576159
035   $a(PQKBManifestationID)12208932
035   $a(PQKBTitleCode)TC0000576159
035   $a(PQKBWorkID)10554431
035   $a(PQKB)11414353
035   $a(Au-PeEL)EBL4470556
035   $a(CaPaEBR)ebr11489239
035   $a(OCoLC)1018155758
035   $a(OCoLC)950005073
035   $a(OCoLC)1058454602
035   $a(FINmELB)ELB139741
035   $a(PPN)15831381X
035   $a(MiAaPQ)EBC4470556
035   $a(EXLCZ)992560000000079247
100   $a20180706e20162012  uy             0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 10$aSocial media in travel, tourism and hospitality $etheory, practice and cases /$fby Marianna Sigala, Evangelos Christou [and] Ulrike Gretzel
210  1$aLondon ;$aNew York :$cRoutledge,$d2016.
215   $a1 online resource (339 p.)
225 1 $aNew Directions in Tourism Analysis
300   $a"First published 2012 by Ashgate Publishing'--t.p. verso.
311   $a1-4094-2091-4 
320   $aIncludes bibliographical references at the end of each chapters and index.
327   $apt. 1. Web 2.0 : strategic and operational business models -- pt. 2. Web 2.0 : applications for marketing -- pt. 3. Web 2.0 : travellers' behaviour -- pt. 4. Web 2.0 : knowledge management and market research.
330   $aWritten by an international group of researchers widely known for their expertise in the field of the Internet and tourism, this book presents cutting-edge theory, research and case studies. It investigates web 2.0 applications and tools that transform the role and behaviour of the new generation of travellers, as well as examining the ways in which firms reengineer and implement their business models and operations, such as new service development, marketing, networking and knowledge management.
410  0$aNew directions in tourism analysis.
606   $aTourism$xSocial aspects
606   $aHospitality industry$xSocial aspects
606   $aSocial media
615  0$aTourism$xSocial aspects.
615  0$aHospitality industry$xSocial aspects.
615  0$aSocial media.
676   $a910.688
700   $aSigala$b Marianna.$0479495
701   $aChristou$b Evangelos$0545560
701   $aGretzel$b Ulrike$01469815
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910791991603321
996   $aSocial media in travel, tourism and hospitality$93681403
997   $aUNINA