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010   $a9786613858559
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100   $a20120420d2012      uy             0
101 0 $aeng
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181   $ctxt
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200 10$aCreatures of politics$b[electronic resource] $emedia, message, and the American presidency /$fMichael Lempert and Michael Silverstein
210   $aBloomington, IN $cIndiana University Press$d2012
215   $a1 online resource (284 p.)
300   $aDescription based upon print version of record.
311   $a0-253-00752-6 
311   $a0-253-00745-3 
320   $aIncludes bibliographical references and index.
327   $aIntroduction: "message" is the medium -- Getting it "ju-- st right!" -- Addressing "the issues" -- Ethno-blooperology -- Unflipping the flop -- The message in hand -- What goes around.
330   $aIt's a common complaint that a presidential candidate's style matters more than substance and that the issues have been eclipsed by mass-media-fueled obsession with a candidate's every slip, gaffe, and peccadillo. This book explores political communication in American presidential politics, focusing on what political insiders call ""message."" Message, Michael Lempert and Michael Silverstein argue, is not simply an individual's positions on the issues but the craft used to fashion the creature the public sees as the candidate. Lempert and Silverstein examine some of the revelatory moments i
606   $aCommunication in politics$zUnited States
606   $aPresidential candidates$zUnited States$xLanguage
606   $aRhetoric$xPolitical aspects$zUnited States
615  0$aCommunication in politics
615  0$aPresidential candidates$xLanguage.
615  0$aRhetoric$xPolitical aspects
676   $a320.97301/4
700   $aLempert$b Michael$01475757
701   $aSilverstein$b Michael$f1945-2020.$01475758
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801  1$bMiAaPQ
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906   $aBOOK
912   $a9910791933903321
996   $aCreatures of politics$93690051
997   $aUNINA